Summary: Linear broadcasting is still a popular choice for consumers, but how advertisers quantify data is vital to success To keep up with the competitive landscape of TV and radio advertising, broadcasters and advertisers are still seeking the best approach to measuring the success of their campaigns Investing in attribution helps broadcasters acquire and retain...
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Newfound analytics and metrics can help change perceptions of linear TV Summary: The pandemic increased advertisers’ shift in spending to performance-based mediums, impacting TV advertising, which many perceive as difficult to measure TV is still a top performer in reach, but in order to win advertisers and change the perception of this channel, metrics of...
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Summary Veritone joined the Independent Broadcast Association to help its members solve the challenges they face through knowledge share and the power of technology. Veritone recently joined the Independent Broadcasters Association (IBA) Mid-market independent broadcast stations have been under supported and need a way to quantify their value to advertisers We recently showed how Veritone...
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Radio and TV stations need data to help them compete for holiday ad spend. Summary: Using data shows advertisers that broadcast is highly effective at reaching more customers and providing a high ROI You can upsell host-read ads by showing they’re more effective than prerecorded ads Using attribution tools helps you get the data you...
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Summary: New enhancements to Discovery include enhanced earned media monitoring and expanded Nielsen data Enhancements to Attribute include enhanced enterprise management and user-centric workflows Our December 16 webinar will walk you through these updates We know the pandemic has escalated a shift in ad dollars away from broadcast to digital, as advertisers seek to tie...
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Veritone is now offering our top radio revenue-boosting applications as a zero-cost bundle. Summary: Radio revenue is down, but it can be recovered by using the right analytical tools. The Radio Revenue Solution gives you free access to Attribute, Discovery and VeriAds. This solution pairs powerful campaign analytics tools with incremental revenue from unsold...
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The amount of content we are creating and consuming is astronomical. This content can be snackable, user-generated short-form to long-form movies and documentaries, episodic series and reality shows, sports, news, and talk shows. The task of viewing even a sliver of what is created in a single day now exceeds several human lifetimes. That’s not...
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Despite a tough year, advertisers plan to spend more this quarter than the same quarter last year. Summary: Advertising spend is down, but it’s projected to improve in Q4 Broadcasters have the chance to pick up ad dollars originally slated for live events, sports and other mediums An attribution solution can help broadcasters attract ad...
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Read on to learn easy ways to improve your broadcast campaigns and read about examples of these tactics in action. Summary: The Veritone Uplift Study uncovered several creative tips in which broadcasters and advertisers can improve their campaign performance One such finding was that “get rich quick” still sells Broadcast advertising is still highly effective...
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How do you reassure your advertisers that your broadcast ads are as effective as web ads at driving consumer response? Summary: It’s a myth that it’s easier to show the effectiveness of online advertising versus broadcast advertising Being able to show online engagement after an ad runs helps broadcasters demonstrate to their clients that their...
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