Summary: The pandemic highlighted the need for new tools in radio to harden operations against future disruptions. Radio remains a top channel in audio consumption and reaches most U.S. adults. Those that adopted new technologies like AI are better positioned to capitalize on the increase in audio consumption. Remote work upended how staff, including program...
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Summary: Recent reporting shows workers are once again driving and listening to the radio, creating opportunities for radio operators and ad agencies to reach more consumers Radio advertising remains one of the most effective methods of reaching consumers, with research showing broadcast outperforms digital advertising In order to get advertisers on board with radio, you...
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Summary: Linear broadcasting is still a popular choice for consumers, but how advertisers quantify data is vital to success To keep up with the competitive landscape of TV and radio advertising, broadcasters and advertisers are still seeking the best approach to measuring the success of their campaigns Investing in attribution helps broadcasters acquire and retain...
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Newfound analytics and metrics can help change perceptions of linear TV Summary: The pandemic increased advertisers’ shift in spending to performance-based mediums, impacting TV advertising, which many perceive as difficult to measure TV is still a top performer in reach, but in order to win advertisers and change the perception of this channel, metrics of...
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