The Latest

Radio Is Back. Are You Taking Advantage of Its Reach?

Summary: Recent reporting shows workers are once again driving and listening to the radio, creating opportunities for radio operators and ad agencies to reach more consumers Radio advertising remains one of the most effective methods of reaching consumers, with research showing broadcast outperforms digital advertising In order to get advertisers on board with radio, you...

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TV Broadcasting Performance

How broadcasters can transform TV into a performance-based medium

Newfound analytics and metrics can help change perceptions of linear TV Summary: The pandemic increased advertisers’ shift in spending to performance-based mediums, impacting TV advertising, which many perceive as difficult to measure TV is still a top performer in reach, but in order to win advertisers and change the perception of this channel, metrics of...

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