Articles by Ashley Bailey

11.6.19

Five Tips for New Attribution Clients

Help steer strategy, retain more of your current advertising clients, increase ad spend, and continue to add new clients Up until recently, radio and television broadcasters were thought to be at a disadvantage when it came to analytics, at least as compared to their digital counterparts. Specifically, advertising performance analytics. With the recent advent of…

06.19.19

What to do with All of that Content

Being in the Media & Entertainment industry, I’m sometimes overwhelmed by the amount of content that is around us. Not only the content that is currently being produced or the content that will be tomorrow, but the content that was created in the past as well. The content that is yesterday’s but is far from…

04.30.19

The 2019 NAB Show: A Retrospective

This year’s NAB Show is now history, and it was a great one for Veritone! As we’d hoped going in, we were able to gain an even deeper understanding of how media and entertainment organizations are creating, managing, delivering, monetizing, and analyzing (or not … yet) their assets. And we observed that the industry is craving innovations in areas such as advertising efficacy and archive monetization. We were also able to showcase some powerful use cases of how our M&E customers are addressing these topics and achieving significant success.