Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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The U.S. labor market continues to pull back from its March 2022 peak, with the unemployment rate climbing above 4% for the first time since November 2021. This shift in labor market dynamics is part of the broader trend of supply and demand coming into better balance. As a result, Veritone Hire has seen our...
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TV advertising has always been about understanding the consumer so you can engage them with the most relevant content. However, it’s getting more and more complicated every day as human attention spans grow shorter and the number of content platforms increase. To stay competitive in this noisy media landscape, you need to understand exactly what...
Read More With the dawn of digital advertising came the opportunity to track every interaction, measure each conversion, and quickly adjust strategies to create the most optimal performance. While marketers and brands were seeing an influx of data for their digital advertising campaigns, it became difficult to measure the impact of TV ads. Now, thanks to certain...
Read More In the last blog, we dove into the top trends impacting TV and how advertisers can adapt and achieve greater success with their marketing efforts. In this article, we’ll cover TV ad effectiveness, specifically how broadcasters can prove value to metric-hungry advertisers. We will look at the following topics: Why is it important to measure...
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The U.S. labor market is experiencing a notable shift, with a surplus of 1.6 million job openings over unemployed individuals, down significantly from the all-time peak of 6.2 million. With this gap continuing to narrow, Veritone Hire has seen a decrease in CPA by 8.4% and conversion rates increase by 8% through May. Understanding the...
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In the rapidly evolving media landscape, the integration of artificial intelligence (AI) is transforming how content is managed, created, and monetized. However, to fully leverage the power of AI, media companies must first gain mastery over their data. This involves harmonizing and managing vast amounts of information to deploy AI solutions in the cloud successfully. ...
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Artificial intelligence (AI) in law enforcement technologies will become crucial to help investigators fight crime. From combating human trafficking and crime across jurisdictions to finding missing persons and criminals faster, the fundamental challenge that investigators face is finding an individual or individuals across hundreds of hours of video footage. In a recent interview with Fox...
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