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TV advertising

A Complete Guide to TV Advertising in 2024 and Beyond

The advent of streaming services and other digital channels has spotlighted the TV industry for advertisers. Many wonder what the future holds for the longstanding channel to consumers, looking to market sages to provide some insight. In this four-part series, we intend to provide an overview of the current state of TV advertising. This series...

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Should your organization start an AI task force?

The surge in interest surrounding generative AI has sparked the formation of AI task forces across various sectors. Contrary to fears of AI replacing human labor, McKinsey views generative AI as an empowering tool for the workforce. Their recent forecast suggests that by 2030, generative AI could inject trillions into the global economy by automating...

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Pandologic AI Services

AI for HR: Shaping the Future of Human Resources

The landscape of human resources is rapidly changing with the incorporation of artificial intelligence (AI) technologies. AI-driven solutions transform HR processes, leading to increased efficiency, reduced biases, and better decision-making. This article will explore how AI is revolutionizing HR practices, including: AI-driven Candidate Sourcing in HR AI for Workforce Planning and Management  AI-enabled HR Analytics ...

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Sell Radio Advertising

5 Effective Ways to Sell All of Your Radio Ad Spots

Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory.  Discover tactics you can use to meet your revenue goals, from discounts to bundling.  Using a remnant ad solution can help you sell off any remaining spots with little effort.  Radio ad spending has fluctuated...

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Breaking the DAM: From AI to Tangible Revenue Opportunities (Part 2)

Summary:  The media and broadcast industry faced numerous challenges in 2023, including strikes disrupting production and shifting towards alternative viewing options, while demand for fresh content remained high. Transformation in media management, leveraging AI, is crucial for organizations to thrive. Examples include auto-tagging live content for better distribution and repurposing broadcast content for increased revenue...

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Breaking the DAM: Modernizing Media Management With AI (Part 1)

Summary:  The media & broadcast landscape of 2023 faced unprecedented challenges, including prolonged strikes, streaming service struggles, and shifting viewer habits towards user-generated content. These trends underscore the need for a new approach to media management, where AI can revolutionize the process of content creation and distribution for effortless scale and efficiency, keeping pace with...

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radio sales

5 Tips to Improve your Radio Ad Sales

Summary: Radio listening has returned to pre-pandemic levels, and stations need to take advantage of that momentum. Timing your spots correctly and using live reads can help improve ROI on radio advertisements. An attribution solution can give you metrics to show your ads are working and encourage greater spend from advertisers. Last year, as the...

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7 Ways Sports AI Is Transforming the Industry

As discussed in our previous blog, artificial intelligence (AI) has been making a significant impact on just about every industry, and one of the prime examples is sports. The global sports AI market has grown substantially due to advancements in machine learning and generative AI, increasing from $2.1 billion in 2020 to an estimated $16.7...

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Radio Advertising Effectiveness: Measuring Impact and KPIs

Radio has long been able to reach a broad audience and capture their attention through sound alone, standing out amongst other mediums that carry more distractions. However, with the rise of digital marketing, many advertisers question the effectiveness and impact of radio advertising. That’s why measuring radio effectiveness and impact with modern tools is essential...

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Processing FOIA Requests: How AI Helps LEAs and the Public

Enacted in 1966 and taking effect the following year, the Freedom of Information Act (FOIA) gives any person the legal right to obtain access to police reports, federal agency records, and more, with the exception of those that contain protected information. The role that FOIA plays is one of transparency and accountability, and while it’s...

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