Summary: Uncertainty about the economy means radio stations need to be more creative about how they sell their ad inventory. Discover tactics you can use to meet your revenue goals, from discounts to bundling. Using a remnant ad solution can help you sell off any remaining spots with little effort. Radio ad spending has fluctuated...
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Summary: The media and broadcast industry faced numerous challenges in 2023, including strikes disrupting production and shifting towards alternative viewing options, while demand for fresh content remained high. Transformation in media management, leveraging AI, is crucial for organizations to thrive. Examples include auto-tagging live content for better distribution and repurposing broadcast content for increased revenue...
Read More Summary: The media & broadcast landscape of 2023 faced unprecedented challenges, including prolonged strikes, streaming service struggles, and shifting viewer habits towards user-generated content. These trends underscore the need for a new approach to media management, where AI can revolutionize the process of content creation and distribution for effortless scale and efficiency, keeping pace with...
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Summary: Radio listening has returned to pre-pandemic levels, and stations need to take advantage of that momentum. Timing your spots correctly and using live reads can help improve ROI on radio advertisements. An attribution solution can give you metrics to show your ads are working and encourage greater spend from advertisers. Last year, as the...
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As discussed in our previous blog, artificial intelligence (AI) has been making a significant impact on just about every industry, and one of the prime examples is sports. The global sports AI market has grown substantially due to advancements in machine learning and generative AI, increasing from $2.1 billion in 2020 to an estimated $16.7...
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Radio has long been able to reach a broad audience and capture their attention through sound alone, standing out amongst other mediums that carry more distractions. However, with the rise of digital marketing, many advertisers question the effectiveness and impact of radio advertising. That’s why measuring radio effectiveness and impact with modern tools is essential...
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Enacted in 1966 and taking effect the following year, the Freedom of Information Act (FOIA) gives any person the legal right to obtain access to police reports, federal agency records, and more, with the exception of those that contain protected information. The role that FOIA plays is one of transparency and accountability, and while it’s...
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Now more than ever, it’s imperative that law enforcement agencies build trust and transparency with the communities they serve, and one way certain States are allowing for this is by implementing laws that require officers to record more stop data during traffic stops. While these laws are intended to identify potential patterns and aid the...
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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In the last couple of years, important conversations regarding the topic of policing have risen on a national level. And while ideas from news outlets, op-eds, and social media seem to be front and center, it’s difficult to cut through the noise to discover the public’s true feelings about law enforcement agencies. To learn more...
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