Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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TV advertising has always been about understanding the consumer so you can engage them with the most relevant content. However, it’s getting more and more complicated every day as human attention spans grow shorter and the number of content platforms increase. To stay competitive in this noisy media landscape, you need to understand exactly what...
Read More With the dawn of digital advertising came the opportunity to track every interaction, measure each conversion, and quickly adjust strategies to create the most optimal performance. While marketers and brands were seeing an influx of data for their digital advertising campaigns, it became difficult to measure the impact of TV ads. Now, thanks to certain...
Read More In the last blog, we dove into the top trends impacting TV and how advertisers can adapt and achieve greater success with their marketing efforts. In this article, we’ll cover TV ad effectiveness, specifically how broadcasters can prove value to metric-hungry advertisers. We will look at the following topics: Why is it important to measure...
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In the rapidly evolving media landscape, the integration of artificial intelligence (AI) is transforming how content is managed, created, and monetized. However, to fully leverage the power of AI, media companies must first gain mastery over their data. This involves harmonizing and managing vast amounts of information to deploy AI solutions in the cloud successfully. ...
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Artificial intelligence (AI) in law enforcement technologies will become crucial to help investigators fight crime. From combating human trafficking and crime across jurisdictions to finding missing persons and criminals faster, the fundamental challenge that investigators face is finding an individual or individuals across hundreds of hours of video footage. In a recent interview with Fox...
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The advent of streaming services and other digital channels has spotlighted the TV industry for advertisers. Many wonder what the future holds for the longstanding channel to consumers, looking to market sages to provide some insight. In this four-part series, we intend to provide an overview of the current state of TV advertising. This series...
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The surge in interest surrounding generative AI has sparked the formation of AI task forces across various sectors. Contrary to fears of AI replacing human labor, McKinsey views generative AI as an empowering tool for the workforce. Their recent forecast suggests that by 2030, generative AI could inject trillions into the global economy by automating...
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The landscape of human resources is rapidly changing with the incorporation of artificial intelligence (AI) technologies. AI-driven solutions transform HR processes, leading to increased efficiency, reduced biases, and better decision-making. This article will explore how AI is revolutionizing HR practices, including: AI-driven Candidate Sourcing in HR AI for Workforce Planning and Management AI-enabled HR Analytics ...
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