In today’s media-rich landscape, broadcasters generate more audio and video content than ever. While production, airing, and archiving are well-resourced, the real challenge begins after the content goes live. From tracking sponsor mentions to capturing iconic game moments or verifying compliance, broadcast teams face a recurring dilemma: how do you quickly find what was said,...
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On January 21, 2025, President Trump issued a new executive order titled “Ending Illegal Discrimination and Restoring Merit-Based Opportunity,” officially revoking Executive Order 11246. This landmark decision significantly alters the landscape of employment practices for federal contractors and subcontractors by effectively ending affirmative action in employment. Here’s what the repeal means for the hire industry...
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With the dawn of digital advertising came the opportunity to track every interaction, measure each conversion, and quickly adjust strategies to create the most optimal performance. While marketers and brands were seeing an influx of data for their digital advertising campaigns, it became difficult to measure the impact of TV ads. Now, thanks to certain...
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As organizations continue to grapple with job advertising challenges, survey data from Talent Tech Labs reveals growing concerns about candidate quality, costs, and return on investment (ROI). These issues highlight the value of emerging tools like programmatic job advertising and job distribution, which are designed to tackle these hurdles head-on. In the previous chapters of...
Read More In the last blog, we dove into the top trends impacting TV and how advertisers can adapt and achieve greater success with their marketing efforts. In this article, we’ll cover TV ad effectiveness, specifically how broadcasters can prove value to metric-hungry advertisers. We will look at the following topics: Why is it important to measure...
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In the evolving world of recruitment, budget decisions for job advertising are becoming more art than science. With many organizations still struggling to develop clear strategies, it’s no surprise that only about half of those surveyed in Talent Tech Labs’ 2024 report have a defined approach to managing their job advertising budgets. A quarter of...
Read More TV advertising has always been about understanding the consumer so you can engage them with the most relevant content. However, it’s getting more and more complicated every day as human attention spans grow shorter and the number of content platforms increases. To stay competitive in this noisy media landscape, you need to understand exactly what...
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Effective job advertising is the cornerstone of successful recruitment. To build a strong talent pool and begin the vetting process, employers must ensure their job ads reach the right audience. However, optimizing this process requires a delicate balance between candidate quantity and quality. Too narrow of a focus may lead to extended hiring timelines and...
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The advent of streaming services and other digital channels has spotlighted the TV industry for advertisers. Many wonder what the future holds for the longstanding channel to consumers, looking to market sages to provide some insight. In this four-part series, we intend to provide an overview of the current state of TV advertising. This series...
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In today’s fast-paced, data-driven world, AI is no longer a futuristic concept but a powerful tool for driving business success. For executives, AI tools can help eliminate biases in decision-making, extract valuable insights from vast amounts of data, and enable strategic choices to be made faster and more accurately. But that’s just the beginning. Organizations...
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