In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
Near Real-Time Advertising Attribution
Veritone Attribute
A turnkey attribution solution that correlates broadcast ad placements of all formats, including pre-produced spots, organic mentions, and live reads, with website interaction data in near real-time. Gain instant access to data-driven insights to inform ad optimization strategies, increase customer ROI, and strengthen buy-side relationships with custom reporting and visualization tools.
Attribute Benefits:
Television Broadcasters
Veritone Attribute provides you with comprehensive ad performance analytics for spots, in-content placements, and campaigns. It connects to your clients' website analytics so that you and your advertisers can make tangible connections between advertising campaigns and the actions the target audiences have taken on their website, in near-real-time. Broadcasters leverage Veritone Attribute to drive customer satisfaction and maintain and secure ad budgets as a result.
Radio Broadcasters
With Veritone Attribute, quickly analyze the performance of your clients' advertising campaigns, from pre-recorded spots to live reads to organic mentions. You have access to intuitive, near real-time dashboards visualizing ad performance by daypart, creative, geographic location, placement, and more. Data-driven insights enable you to advise your advertising clients throughout their campaigns to increase customer satisfaction and campaign investments.
Demonstrate Campaign Efficacy To Drive Advertising Investments
Powered by aiWARE, Veritone Attribute offers you and your advertisers tools to make connections between broadcast placements and the resulting actions the target audience takes online. Interactive dashboards and reports provide you with detailed ad performance data your customers will love. Armed with actionable insights, you can advise your customers throughout the campaign and help optimize their campaign performance and budget allocation while strengthening the customer relationship and growing your station’s revenue.
Capabilities
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Robust AnalyticsMeasure, visualize and report on ad performance, including pre-recorded spots, sponsored brand integrations, live reads, and organic mentions. Easily perform analysis with metrics on day of the week, frequency, time of day, location, length, creative and more.
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Access ControlCustomize user access by campaign, customer account or team to safeguard your and your customers’ data.
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Campaign ManagementFully measure and manage advertising campaigns in an easy-to-use, turnkey application that aggregates and correlates performance data and turns it into visual and actionable insights.
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Custom Attribution TimespanCustom Attribution Timespan
Description: Authorized users are enabled to customize the default attribution period as well as set daypart overrides.![]( "eco_text_07_sentiment")
Period-Over-Period ComparisonLeverage historical web data to establish a baseline to compare the pre-campaign activity to intra-campaign and post-campaign results.
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Location FiltersExclude unwanted attributable visits and users by location and measure performance by Metro, DMA or other geographic boundaries. Geofencing provides users with the ability to analyze and optimize impact by location.
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Shareable ReportsHarness analytical insights for campaign evaluation and optimization packaged in customer white-labeled and advertiser co-branded reports.
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Interactive DashboardsBenefit from powerful and intuitive charts that visually surface pertinent insights using various dimensions such as time of day, daypart, and day of week. Data tables accompany the charts to reveal the underlying data.
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Lift AnalysisShowcase the effectiveness of on-air advertising and the corresponding online consumer response with an intuitive graph that compares on-air to off-air activity to illustrate potential lift.
Customer Spotlight:
Gray Television has Become More Competitive in Retaining Ad Spend and Competing for New Share Thanks to Attribution Metrics
With attribution metrics, Gray Television can now measure online response to on-air advertising campaigns and understand success by: location, day of week, frequency, time of day, length, and creative. Leveraging empirical data, Gray Television continuously helps their ad clients to further optimize their advertising campaigns.
Bonneville International is Providing Their Clients with Data and Insights at a Level Never Seen Before
Bonneville International leverages AI-driven attribution technology to give validation to the effectiveness of radio advertising to their clients – and the industry. With attribution data, Bonneville International has been able to continuously grow revenue and enhance transparency, while leveling the playing field with digital mediums.
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What Users Say
How do I know if this is working? How can I attribute this to you and your television station?”
Being able to show success metrics and measure a linear broadcast schedule by means of digital reporting – really gave us a powerful tool to say ‘hey, this is your compass. This proves attribution.
Audacy programming is being ingested and recorded in real-time by Veritone and is indexed, organized, and analysed to satisfy the rapidly multiplying demands for actionable media intelligence from brands, businesses and advertisers. What changed is the ability for Audacy to rapidly visualize and correlate advertising efficacy in ways previously unavailable.
Veritone’s industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space.
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