With Veritone Attribute, you can demonstrate and enhance the effectiveness of broadcast advertising to drive customer investment. As a broadcaster, you can offer advertisers near real-time ad performance analytics on their in-content and prerecorded campaigns.
As a radio or television broadcaster in the Internet era, you are at a disadvantage when competing for ad dollars. Unlike your digital counterparts, you cannot track the online impact of ad campaigns precisely enough to quantify their efficacy.
Now you can quickly compare ad delivery and mentions to an advertiser’s website analytics. Sales reps can monitor attribution analytics on a near real-time dashboard, from which they can download top-level summary metrics and detailed web, daypart, placement and creative analytics for customer reports.
To learn more, download our Veritone Attribute Application Broadcaster Solution Brief.
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Veritone Attribute gives you and your advertisers tools to make connections between ad placement and the actions the target audience has taken on the advertiser’s website. As a result, you can advise advertisers throughout their campaigns on how best to use their ad dollars to accelerate purchases. A data-driven feedback loop gives advertisers confidence in their ad investments, and you benefit during contract negotiations by keeping and increasing your customers’ ad spend.
Automatically verify prerecorded spots thanks to playout logs, audio-fingerprint monitoring and live reads through NLP-driven watchlists in near-real time.GET A DEMO
Measure online response to customer advertising campaigns with an intelligent correlation between the advertiser’s Google Analytics website data and your broadcast playout logs.GET A DEMO
Create watchlists to automatically monitor broadcasts for organic customer brand or product mentions, then measure their impact.GET A DEMO
Develop attribution reports for your customers with a near-real-time advertising analytics dashboard you can organize by custom time frames.GET A DEMO
Leverage campaign response data to empower your customers to perform multivariate tests, thereby optimizing creative, messaging, placement, duration and daypart to drive greater customer ROI.GET A DEMO