In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
Demonstrate Campaign Efficacy To Drive Advertising Investments
Powered by aiWARE, Veritone Attribute offers you and your advertisers tools to make connections between broadcast placements and the resulting actions the target audience takes online. Interactive dashboards and reports provide you with detailed ad performance data your customers will love. Armed with actionable insights, you can advise your customers throughout the campaign and help optimize their campaign performance and budget allocation while strengthening the customer relationship and growing your station’s revenue.
Measure, visualize and report on ad performance, including pre-recorded spots, sponsored brand integrations, live reads, and organic mentions. Easily perform analysis with metrics on day of the week, frequency, time of day, location, length, creative and more.
Customize user access by campaign, customer account or team to safeguard your and your customers’ data.
Fully measure and manage advertising campaigns in an easy-to-use, turnkey application that aggregates and correlates performance data and turns it into visual and actionable insights.
Custom Attribution Timespan
Custom Attribution Timespan
Description: Authorized users are enabled to customize the default attribution period as well as set daypart overrides.
Leverage historical web data to establish a baseline to compare the pre-campaign activity to intra-campaign and post-campaign results.
Exclude unwanted attributable visits and users by location and measure performance by Metro, DMA or other geographic boundaries. Geofencing provides users with the ability to analyze and optimize impact by location.
Harness analytical insights for campaign evaluation and optimization packaged in customer white-labeled and advertiser co-branded reports.
Benefit from powerful and intuitive charts that visually surface pertinent insights using various dimensions such as time of day, daypart, and day of week. Data tables accompany the charts to reveal the underlying data.
Showcase the effectiveness of on-air advertising and the corresponding online consumer response with an intuitive graph that compares on-air to off-air activity to illustrate potential lift.
Gray Television has Become More Competitive in Retaining Ad Spend and Competing for New Share Thanks to Attribution MetricsWith attribution metrics, Gray Television can now measure online response to on-air advertising campaigns and understand success by: location, day of week, frequency, time of day, length, and creative. Leveraging empirical data, Gray Television continuously helps their ad clients to further optimize their advertising campaigns.
Bonneville International is Providing Their Clients with Data and Insights at a Level Never Seen BeforeBonneville International leverages AI-driven attribution technology to give validation to the effectiveness of radio advertising to their clients – and the industry. With attribution data, Bonneville International has been able to continuously grow revenue and enhance transparency, while leveling the playing field with digital mediums.
Showcasing technology and stories of how Artificial Intelligence is changing the way businesses operate today and prepare for the future.