In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
Demonstrate Campaign Efficacy To Drive Advertising Investments
Powered by aiWARE, Veritone Attribute offers you and your advertisers tools to make connections between broadcast placements and the resulting actions the target audience takes online. Interactive dashboards and reports provide you with detailed ad performance data your customers will love. Armed with actionable insights, you can advise your customers throughout the campaign and help optimize their campaign performance and budget allocation while strengthening the customer relationship and growing your station’s revenue.
- Robust Analytics
Measure, visualize and report on ad performance, including pre-recorded spots, sponsored brand integrations, live reads, and organic mentions. Easily perform analysis with metrics on day of the week, frequency, time of day, location, length, creative and more.
- Access Control
Customize user access by campaign, customer account or team to safeguard your and your customers’ data.
- Campaign Management
Fully measure and manage advertising campaigns in an easy-to-use, turnkey application that aggregates and correlates performance data and turns it into visual and actionable insights.
- Custom Attribution Timespan
Authorized users are enabled to customize the default attribution period as well as set daypart overrides.
- Period-Over-Period Comparison
Leverage historical web data to establish a baseline to compare the pre-campaign activity to intra-campaign and post-campaign results.
- Location Filters
Exclude unwanted attributable visits and users by location and measure performance by Metro, DMA or other geographic boundaries. Geofencing provides users with the ability to analyze and optimize impact by location.
- Shareable Reports
Harness analytical insights for campaign evaluation and optimization packaged in customer white-labeled and advertiser co-branded reports.
- Interactive Dashboards
Benefit from powerful and intuitive charts that visually surface pertinent insights using various dimensions such as time of day, daypart, and day of week. Data tables accompany the charts to reveal the underlying data.
- Lift Analysis
Showcase the effectiveness of on-air advertising and the corresponding online consumer response with an intuitive graph that compares on-air to off-air activity to illustrate potential lift.
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