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Near Real-Time Media Attribution for Radio & TV Broadcasters

With Veritone Attribute, you can demonstrate and enhance the effectiveness of broadcast advertising to drive customer investment. As a broadcaster, you can offer advertisers near real-time ad performance analytics on their in-content and prerecorded campaigns.

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Demonstrate that Radio and TV Advertising Works

As a radio or television broadcaster in the Internet era, you are at a disadvantage when competing for ad dollars. Unlike your digital counterparts, you cannot track the online impact of ad campaigns precisely enough to quantify their efficacy.

Now you can quickly compare ad delivery and mentions to an advertiser’s website analytics. Sales reps can monitor attribution analytics on a near real-time dashboard, from which they can download top-level summary metrics and detailed web, daypart, placement and creative analytics for customer reports.

To learn more, download our Veritone Attribute Application Broadcaster Solution Brief.

 

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NAB SHOW PRODUCT OF THE YEAR AWARD WINNER

Veritone Attribute received a Product of the Year Award in the Best New Radio Technology category at the recent 2019 NAB Show in Las Vegas.

“Nominees like Veritone are revolutionizing the way people experience media and entertainment,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “The 2019 NAB Show Product of the Year Awards highlight the best of what’s new at the premier launchpad for breakthroughs at the intersection of media, entertainment, and technology.”

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Demonstrate Advertising Efficacy with AI to Drive Customer Investment

Veritone Attribute gives you and your advertisers tools to make connections between ad placement and the actions the target audience has taken on the advertiser’s website. As a result, you can advise advertisers throughout their campaigns on how best to use their ad dollars to accelerate purchases. A data-driven feedback loop gives advertisers confidence in their ad investments, and you benefit during contract negotiations by keeping and increasing your customers’ ad spend.

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Ad Verification

Automatically verify prerecorded spots thanks to playout logs, audio-fingerprint monitoring and live reads through NLP-driven watchlists in near-real time.

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    Measure Ad Efficacy

    Measure online response to customer advertising campaigns with an intelligent correlation between the advertiser’s Google Analytics website data and your broadcast playout logs.

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    Measure Organic Response

    Create watchlists to automatically monitor broadcasts for organic customer brand or product mentions, then measure their impact.

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    Curate Customer Reports Quickly

    Develop attribution reports for your customers with a near-real-time advertising analytics dashboard you can organize by custom time frames.

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    Optimize Advertising Campaigns

    Leverage campaign response data to empower your customers to perform multivariate tests, thereby optimizing creative, messaging, placement, duration and daypart to drive greater customer ROI.

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  • Features

    • Behavior Analytics

      Show customer behavior impact analytics from pre-recorded, live reads* and organic* mentions.

    • Campaign Management

      Fully measure and manage advertising campaign tracking and efficacy in a self-service, centralized platform.

    • Cognitive Watchlist*

      Instantly verify live reads and organic mentions through watchlists.

    • Intelligent Attribution

      Attribute gives you and your advertisers tools to make connections between advertising campaigns and the actions the target audience has taken on the advertiser’s website.

    • Near Real-time Data*

      Leverage AI to determine the effectiveness of advertisements within minutes of creation.

    • Reports and Dashboards

      Reveal data-driven insights for optimization of advertising campaigns in a simple branded dashboard.

    CONTACT US TO LEARN MORE OR SCHEDULE A DEMO