Veritone Sport

Artificial Intelligence for the Sports Industry

Veritone offers AI-powered sports technology to empower current or former players, teams, leagues, and federations, broadcasters, event managers, and media and editorial brands. Executing rapid innovation, we activate opportunities for content monetization, fan engagement, and facility operations to help you achieve greater scale, reach, cost savings, and incremental revenue.

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Why Veritone Sport?

Accelerate Competitive Collaboration

More broadcast teams are working together to reduce the cost of supporting on-site teams at major sporting events. We can provide the necessary cloud tools to easily manage content from live feeds and help you seamlessly make captured media accessible to teams no matter where they are located.

Consolidate Partnerships

The sport ecosystem is in the process of consolidating the partners they work with to reduce complexity and workflow friction. Veritone Sport offers a one-stop shop for a variety of technology necessities to drive incremental revenue opportunities and reduce costs.

Increase Operational Efficiencies

AI is critical in automating manual processes and reducing the need for additional headcount or stretching teams too thin. From metadata tagging to ingesting content in a central, cloud accessible repository, Vertione Sport can help you streamline operations through the power of AI, unlocking new revenue channels with your media.


Content Creation

Artificial intelligence is more than a data and media management tool. We can help you create new types of content, including AI voices, avatars, and NFTs, to expand how you engage with fans. Reach them in their native language, personalize communications from players and ambassadors, bring to life nostalgic sport voices, and improve corporate communications.

Media Content Management

AI changes how you manage your content archive. Whether you need a MAM solution or simply the AI piece to integrate into your technology stack, we have you covered to accelerate your collaborative efforts. Start automating the processing of your content so you can surface content faster and activate it for multiple downstream use cases, including monetization.


Create incremental revenue by selling the rights to use your media to interested buyers. With over a decade of content licensing experience in the sports industry and technology to support monetization, we provide multiple ways for you to generate revenue from your valuable and highly sought after content.


The sporting world transcends cultures and regional boundaries. With millions of fans consuming sports content daily, you need to maximize your reach by offering content in their preferred language. AI voice now makes it easier than ever before to localize audio-based content using stock voices or custom voices of known personalities in the industry.


Start advertising your brand or events through the world’s leading audio advertising agency, Veritone One. Maximize the impact of a campaign in popular channels, including radio, podcast, and influencer marketing.

Energy Engagement

Facilities are expensive to operate from an energy standpoint. To meet ESG goals, reduce your carbon footprint, and run your stadium or other facilities more efficiently, we can help you improve your facility’s energy management, from short- and long-term design and forecast to asset optimization and control.


Finding the right people for the job is something every company struggles to overcome. Fortunately, AI has made it easier to source talent to fill temporary gig roles, stadium staff positions, customer service representatives, and other needs that your organization might have from a headcount perspective.

Stadium Safety & Security

Sporting event safety and security is imperative to ensure a positive experience for fans. Emotions run high at these events, and when combined with alcohol, that can lead to altercations. In addition, unfortunately, these types of crowd-drawing events attract criminal activity, such as human trafficking and kidnappers. To better protect fans, we offer a portfolio of applications to help you track, monitor, redact, and investigate video evidence.

Areas of Opportunity for AI in Sports

Veritone Sport offers AI solutions for sport organizations, including applications and services across three key areas of opportunity: content monetization, fan engagement, and facility operations.

AI-powered Content Monetization 

Extend your organization’s reach with untapped revenue streams.

AI-driven Fan Engagement

Keep your fanbase engaged during and after the season with branded content.


Veritone Voice gives sport organizations the ability to produce real-time, play-by-play commentary and audio descriptions for greater reach and accessibility. With such clients as former football pro Alan Smith, Veritone Voice lets you record in multiple languages to engage with a global audience of fans. You can also create multilingual content to reach fans in their native language, personalize communications from players or fan ambassadors, and resonate with consumers by utilizing a nostalgic voice, such as that of a beloved broadcaster.

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Veritone Avatar offers custom, ultra-realistic, 3D avatars and a library of existing avatars for organizations and individuals in traditional channels or metaverse environments. Sports brands can use this technology to create digital personas of their commentating talent and players as a means to engage with fans across their digital touchpoints.

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The Veritone NFT solution enables content creators and owners to create and sell authentic NFTs to Veritone-approved users securely. As many brands leverage NFTs as a way to drive fan engagement and growth, we act as that technical consultant to help brands source potential NFT opportunities in their media libraries and execute on creating them.

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AI-assisted Facility Management 

Optimize your facility’s safety and energy usage with the power of AI.


Enterprise Sports AI

The offerings of Veritone Sport are built upon a hyper-expansive Enterprise AI platform, Veritone aiWARE. Highly flexible and easily integrated, the platform acts as the core technology that drives artificial intelligence for sports in the Veritone ecosystem. As the foundation for all Veritone solutions, applications, and services, aiWARE simplifies the use of AI models and machine learning in sports with a single connection to over 300 proprietary and third-party models across multiple categories, including audio, biometrics, data, speech, text, and video.


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