Wondering what’s the most optimal day, time and method to run your radio and TV advertisements? Read on. Creating the right TV commercial or radio spot is an art, but there’s also a science to it. The time of day, day of the week, length of advertisement, call to action and other elements can have...
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by Paul Cramer – Managing Director of Enterprise Radio Solutions In the world of radio and television advertising, attribution has been difficult to demonstrate. While digital advertising has afforded more discrete measurement through device IDs and other unique identifiers, broadcast has been harder to track as an offline medium. Because of this, some advertisers may...
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Traditional broadcast TV advertising faces constant competition from streaming services, social media, the web and podcasting. That competition is only growing as consumers have more options than ever for entertainment and news. In the face of this competition as well as cord-cutting, it’s tough to justify the large ad spend that TV advertising commands. People...
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Regional broadcaster maximizes ad spend with the integrated ad management and attribution solution In an increasingly competitive advertising environment, broadcasters need every advantage to maximize their ad revenue — and a major media enterprise has dialed into an advantageous way to do just that. The company, which owns and operates stations in nearly 100 television...
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Help steer strategy, retain more of your current advertising clients, increase ad spend, and continue to add new clients Up until recently, radio and television broadcasters were thought to be at a disadvantage when it came to analytics, at least as compared to their digital counterparts. Specifically, advertising performance analytics. With the recent advent of...
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We’ve heard a lot of talk in the marketplace about how Veritone Attribute helps radio and television broadcasters connect on-air advertising campaigns to an advertiser’s website activity. I even talked about it myself here. Attribute correlates ads, including live reads, organic and in-content mentions with website traffic and transforms the data into actionable performance analytics...
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This year’s NAB Show is now history, and it was a great one for Veritone! As we’d hoped going in, we were able to gain an even deeper understanding of how media and entertainment organizations are creating, managing, delivering, monetizing, and analyzing (or not … yet) their assets. And we observed that the industry is craving innovations in areas such as advertising efficacy and archive monetization. We were also able to showcase some powerful use cases of how our M&E customers are addressing these topics and achieving significant success.
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Industry expert with over a decade of experience in M&E and Sales Director at Veritone, Jack Wyrick, shares trends in the television attribution space and the ways to solve the challenges that television broadcasters and advertisers face in this space.
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Industry expert with over 20 years in radio and Managing Director of Enterprise Radio Solutions at Veritone, Paul Cramer gives insight into the value of radio attribution, trends in the industry, and ways to solve the challenges that broadcasters and advertisers face in the radio medium.
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Sophisticated artificial intelligence (AI)-powered attribution tools such as Veritone Attribute allow broadcasters to correlate listener actions to a specific impetus and, in turn, better quantify both the reach of radio and the results that radio drives.
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