Veritone is committed to helping its current and future media & entertainment customers to not only maintain business continuity but actively enhance operations during this challenging time and announces free access to its flagship applications for 60 days. The Coronavirus (COVID-19) has adversely impacted many communities and businesses across the globe. In an effort to...
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As a content owner or rights holder, creating and distributing content isn’t your only concern. It’s equally important to make sure your content is stored and curated properly to enable discovery and future use. Rather than using it once for its original purpose and then letting it sit in a vault somewhere, there is tremendous value in getting your content into the hands of producers, broadcasters, ad agencies, and others who need clips for their projects. That means licensing. In my almost 10 years of working in sports licensing, I’ve become intimately familiar with the intricacies of content rights, licensing, and intellectual property. I can’t watch any kind of program without thinking about (and often mentioning) the licensing and rights nuances included within it. My wife hates it. “Why can’t we just watch TV like normal people?” she says. In this article I offer up some best practices for enabling discovery and licensing of your content while protecting your copyrights as a rights holder.
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