Proven AI for Radio: Analyze Broadcasts and Demonstrate Ad Performance
The Veritone suite of AI-powered applications and services for radio networks and stations take your broadcast analytics as well as advertising attribution and live read integrations to the next level. Monitor brand mentions, topics, event coverage, and more with the ability to perform attribution on multi-touch, national ad campaigns. Additionally, boost your revenue by incorporating MicroMentions™ into your programs with a flexible live-read ad inventory at your fingertips.
With Veritone Attribute, you have the ability to easily correlate the lift on the advertisers’ website traffic to broadcasted ads. Networks and stations alike now have the tools to provide their advertisers with meaningful insights, demonstrate ad performance and ROI, and collaborate leveraging intuitive dashboards and reports.
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Generate revenue outside of traditional inventory and make the most of your airtime by leveraging the Veritone MicroMentions™ program that will provide your stations with an on-going live reads inventory from reputable advertisers. Easily insert relevant, short organic reads into your programming that are non-intrusive to your audience and generate incremental ad dollars for you without the need of extra resources.
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Leveraging Veritone’s Custom Analytics Platform (VCAP), gain a thorough understanding of ad attribution on a large scale. Our team of experts provides you and your advertising clients comprehensive performance reports for digital and offline media channels, including campaign objectives, timeframe, placements, channels, spot types, and creative – with the ability to export and share reporting results with others.
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Veritone’s AI-enabled applications for radio stations and networks turn your broadcast programming into indexed, intelligent content in near real-time. Through an easy-to-use interface you can easily search your content for brand mentions, sound bytes, and other clips shortly after being aired.
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The VeriAds Network provides a range of innovative revenue solutions, customized to fit your station's needs. Broadcasters can seamlessly tap into new dollars and liquidate ad inventory through a robust data-driven marketplace. Our programs feature options ranging from preset committed inventory to on-demand and run-of-schedule fulfillment.
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Applications
Customer Spotlight:
Bonneville International is Providing Their Clients with Data and Insights at a Level Never Seen Before
Bonneville International leverages AI-driven attribution technology to give validation to the effectiveness of radio advertising to their clients – and the industry. With attribution data, Bonneville International has been able to continuously grow revenue and enhance transparency, while leveling the playing field with digital mediums.
Broadcasters Prove the Effectiveness of Broadcast Advertising to Drive Customer Investment
It’s difficult for radio and TV broadcasters to demonstrate the value of advertising campaigns during contract negotiations when attempting to sustain, let alone increase ad spend of their customers due to a lack of data. With Veritone Attribute, broadcasters like iHeart, Hubbard and Gray TV deliver similar analytics to those found in digital advertising and drive customer satisfaction and revenue as a result.
100%
Automated ad tracking
What Users Say
Entercom programming is being ingested and recorded in real-time by Veritone and is indexed, organized, and analysed to satisfy the rapidly multiplying demands for actionable media intelligence from brands, businesses and advertisers. What changed is the ability for Entercom to rapidly visualize and correlate advertising efficacy in ways previously unavailable.
Veritone’s industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space.
Resources
Downloadable Resources
One Sheet:
MARVEL.ai Overview
Industry Report:
Veritone Uplift Study
Industry Report:
Veritone Uplift Study Infographic
