For More Effective Ads, Focus On Brand Mentions, Unified Messaging And Host-Read Spots.

As the fight for consumer attention grows ever more challenging given a multitude of messages across all media every day, the effectiveness of radio advertising has become more crucial than ever. Citing hundreds of audio ad tests along with other research commissioned by Cumulus Media, this week's W

InsideRadio 26 Jul 2022

Veritone’s Synthetic Speech Offers Multilingual World Cup Commentary from Alan Smith

Voice AI provider Veritone has cloned sports commentator and former professional soccer (football) player Alan Smith’s voice to bring his real-time insights about the World Cup to fans in multiple languages. Smith’s commentary is reproduced using Opta Voice, a tool created by Veritone and sports tec

voicebot.ai 01 Dec 2022

Massachusetts Innovation Network Announces the 2022 Eddies Winners

The Massachusetts Innovation Network celebrated its 2022 Season wrap-up with a Celebratory Dinner & Award Ceremony. The 8-month-long season started with nearly 100 startups; 18 teams advanced to the final, live phase of the competition (which included final pitches and exhibit of the technologies).

TMC 07 Nov 2022

How To Move Sports Fans from Casual Supporters to Fanatics with Content

Every sports brand wants to increase the potential revenue of each fan, but that's largely dependent on how well a brand can move fans from casual to fanatic. According to a survey published by Statista. 26% of sports fans in the U.S. are avid, whereas 44% are only casual fans. The remaining 30% are

Forbes 09 Nov 2022

Pro Forma Revenues up 5% at Veritone; Ryan Steelberg Promoted to CEO

Veritone, the software company that provides artificial intelligence services to radio and other industries, reported third quarter revenue rose 64% to $37.2 million. The big spike came from its July 2021 acquisition of employee recruitment software provider PandoLogic in a deal valued at $150 milli

Inside Radio 09 Nov 2022

The Impact of Artificial Intelligence on Maximizing the Effectiveness of Influencer Marketing

Share Influencer marketing has skyrocketed in popularity as an advertising channel. The creator market is estimated to reach $104 billion this year, with influencer marketing expected to grow just over $16 billion. With more than 68% of marketers planning to increase their budgets on influencer ma

MarTech Series 08 Nov 2022

Veritone SportX is TikTok for media buyers

Enterprise AI company Veritone has announced a new sports-driven short-form content marketplace called SportX. It will connect sport content owners and producers, including sports federations, with a network of media buyers. SportX will solve media rights issues and uses AI algorithms to provide p

Verdict 26 Oct 2022

Veritone’s AI-driven Sport X to bring sports media buyers and sellers together

Artificial intelligence (AI) specialist Veritone has launched Sport X, an intelligent marketplace which lets rights holders and content producers licence short-form sports content to third parties. Sport X automatically delivers rights-cleared, indexed and metadata-rich video, including highlights,

SportsProMedia 21 Oct 2022

Veritone Rolls Out AI Sports Marketplace, Likely To Host Content From Qatar World Cup

The marketplace will cater to sports federations and content producers from around the globe to license short-form sports videos directly to media buyers, maximizing additional revenue streams and their visibility amongst media organizations.

Yahoo Finance 20 Oct 2022

Using AI to Increase Predictability with Intermittent Renewable Energy Sources

Intermittent renewable green energy sources, such as solar and wind, have presented new challenges to utilities managing their grids. With pressure from government entities and consumers who are becoming more attuned to their impact on the environment, utilities across the country are planning their

Energy Central 13 Oct 2022