discovery_blog_header_1200x533 02.15.21

How AI helps radio stations improve content quality and remain competitive

The nature of our new remote work-driven world has upended how staff, including program directors and show producers, work at radio stations. These challenges would have been difficult to overcome in the past due to technological limitations. But that is no longer the case.

We are at a unique place from a digital standpoint. With the advancements of artificial intelligence, radio stations can now instantly capture their on-air content and obtain access to a keyword-searchable archive of all on-air audio to streamline workflows, improve the quality of their content and remain even more competitive no matter where they work.

The challenge of remote work in radio

Much of the work that was accomplished behind the scenes at radio stations was done on-site and manually. Now that everyone is working remotely, this extra distance has driven a wedge between traditional workflows and how teams operate, making it that much harder for program directors to accomplish their day-to-day tasks.

And the challenge doesn’t stop there. With radio being one of the few remaining mediums that produce live, local content over the air, recovering past content and making it accessible for future use is practically nonexistent. And working remote disconnects you even further from accessing this content.

The opportunity for radio to transform

Audio, now more than ever, is in the middle of its own renaissance. Podcast content is booming, from companion content for television shows to people streaming through mobile devices and smart speakers in their home. This presents a unique opportunity for radio stations to leverage their content to reach listeners who are hungry for audio-only media. But to do this, there is a hurdle that stands in the way.

To put it simply, radio stations need a better way to manage and access their content. It not only helps program directors work remotely, but it also helps the station capture their audio and not let it evaporate into thin air. In doing so, you can not only enrich your programming by quickly grabbing past content and ingesting it into future broadcasts, using it for social media, podcasts and other content purposes.

How AI helps you become agile and competitive

Imagine if all of your live content you send out over the airwaves was captured, transcribed and made searchable using keywords. You could quickly grab airchecks, reuse archived interviews, caller audio, sound bites, and much more with a few keystrokes. You can even be automatically alerted and have audio sent to you when topics you want to track on your station or sister-stations are mentioned on the air.  This takes show prep and talent coaching to new levels!  And all of this can now be done from your home office.

The new normal doesn’t have to include a negative connotation. It is an exciting time for audio and especially for radio. With artificial intelligence, you can start reaching consumers how they want to engage with your content. You can optimize how you work remotely and join in the renaissance rather than hear it as a listener.

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