A Q&A with Stephen Sidlo, Global Media & Marketing Director, Airspeeder & Alauda Aeronautics, and David Candler, Senior Director, Customer Solutions, Veritone Summary: We’ll explore the historical link between transportation innovation and sports, from the steam locomotive era to modern electric flying cars. Airspeeder, the world’s first racing series for electric flying cars, aims to...
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Summary: The media and broadcast industry faced numerous challenges in 2023, including strikes disrupting production and shifting towards alternative viewing options, while demand for fresh content remained high. Transformation in media management, leveraging AI, is crucial for organizations to thrive. Examples include auto-tagging live content for better distribution and repurposing broadcast content for increased revenue...
Read More Summary: The media & broadcast landscape of 2023 faced unprecedented challenges, including prolonged strikes, streaming service struggles, and shifting viewer habits towards user-generated content. These trends underscore the need for a new approach to media management, where AI can revolutionize the process of content creation and distribution for effortless scale and efficiency, keeping pace with...
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Summary: Radio listening has returned to pre-pandemic levels, and stations need to take advantage of that momentum. Timing your spots correctly and using live reads can help improve ROI on radio advertisements. An attribution solution can give you metrics to show your ads are working and encourage greater spend from advertisers. Last year, as the...
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Radio advertising has been a staple marketing channel that has been around for almost a century. But as digital media such as social media, websites, and streaming audio take up more and more ad dollars, radio has struggled to prove it offers advertisers the same return on investment (ROI). Although radio still reaches most of...
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Welcome to the last chapter of our Digital Asset Management series. So far, we’ve taken a deeper look into digital, media, brand, and video asset management along with the best practices for metadata tagging, all of which can help you better manage your assets and uncover new revenue streams. In this chapter, we’ll take a...
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Summary: Gary Warech discusses the growing use of AI in sports and entertainment, noting its impact on player analytics, fan engagement, and the exploration of AI for internal efficiency and monetization of media content. Jay Bailey highlights AI’s role in making vast content archives accessible and searchable, facilitating the creation of new content forms, and...
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Metadata tagging is the process of creating a term that describes a keyword or phrase and assigning those tags to a media asset. A media asset, as described in our blogs about digital asset management and media asset management, is any content that comes in one of five forms: audio, images, video, documents, or HTML....
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Companies, particularly in the Media and Entertainment industry, produce a massive amount of video content each year. Although the pandemic and the SAG-AFTRA strike slowed down production in recent years, everyone has started to ramp back up production. But video production isn’t solely applicable to movies and television shows. Roughly 91% of businesses use video...
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Media asset management (MAM) has often been used interchangeably with other asset management terms, which we will discuss later in this blog. While there are similarities across the different asset management methodologies, a MAM system is unique both in its origin and how people use it to organize visual content. Media asset management is the...
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