Metadata tagging is the process of creating a term that describes a keyword or phrase and assigning those tags to a media asset. A media asset, as described in our blogs about digital asset management and media asset management, is any content that comes in one of five forms: audio, images, video, documents, or HTML....
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Companies, particularly in the Media and Entertainment industry, produce a massive amount of video content each year. Although the pandemic and the SAG-AFTRA strike slowed down production in recent years, everyone has started to ramp back up production. But video production isn’t solely applicable to movies and television shows. Roughly 91% of businesses use video...
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Media asset management (MAM) has often been used interchangeably with other asset management terms, which we will discuss later in this blog. While there are similarities across the different asset management methodologies, a MAM system is unique both in its origin and how people use it to organize visual content. Media asset management is the...
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Digital asset management (DAM) consolidates an organization’s digital content into a single location, making it easier to access, manage and distribute with internal teams, partners, and customers. DAM is business-critical for any individual or organization that actively produces digital content and media assets on a regular basis. Exacerbated by the 2020 pandemic, the demand for content...
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Summary: Despite the pandemic accelerating the adoption of AI technology, many still operate inefficient content supply chains. AI will inevitably touch nearly every aspect of the content lifecycle and is critical to activate media for monetization opportunities. Incremental AI adoption can make it easier for organizations to start using AI today and expand its use...
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The Veritone Digital Media Hub team has unveiled its newest features that enhance content discoverability, insights, and metadata capabilities. Analytics Center provides deep content insights by offering enhanced visibility into user activities and content usage metrics within Digital Media Hub. Synthetic data cleansing and new AI engines will enable automated metadata creation and enhance search...
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Summary: What are ChatGPT-4’s key updates? What do these updates mean for enterprise businesses? How can Veritone help businesses integrate ChatGPT-4 into their practices? We’re a month into the release of ChatGPT-4, which is a new large language model (LLM) that evolves some of the capabilities seen with the previous release, ChatGPT-3. It also improves...
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Radio stations need new ways to attract and engage listeners. This is critical in competing with other stations for advertising dollars. It’s not enough to simply broadcast content. Stations must now find ways to build a stronger bond with their audiences across channels. In this article, we will cover: How to understand your listeners Ways...
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Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge. Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...
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Learn how to efficiently produce content remotely in a post-pandemic world Summary: Skyrocketing content consumption during the pandemic forced media companies to adapt by producing new content remotely Coming out of the pandemic, remote work is here to stay, making it all the more imperative to have the infrastructure in place for remote content collaboration...
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