AI auto-tagging is the process in which artificial intelligence is used to tag media files with metadata. This is a modern approach to metadata tagging, which creates a term that describes a keyword or phrase and assigns these metadata tags to a media asset. In digital asset management, which we described in-depth in a previous...
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Metadata tagging is the process of creating a term that describes a keyword or phrase and assigning those tags to a media asset. A media asset, as described in our blog about digital asset management, is any content that comes in one of five forms —audio, images, video, documents, or HTML. These tags don’t appear...
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Companies, particularly in the Media and Entertainment industry, produce a massive amount of video content each year. Although the pandemic slowed down production, everyone has started to ramp back up production. In April, LA film production had surged 45 percent, approaching pre-COVID levels. And in New York, there were 40 TV shows in production, right...
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Many companies manage their brand assets in an ad hoc fashion, making it difficult for teams to get their hands on the latest and greatest branded content quickly. Think about how many emails you have sent or received from people asking where brand assets are located? The average interaction worker spends 28% of their workweek...
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Media asset management (MAM) has often been used interchangeably with other asset management terms, which we will discuss later in this blog. While there are similarities across the different asset management methodologies, a MAM system is unique both in its origin and how people use it to organize visual content. Media asset management is the...
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Digital asset management (DAM) consolidates an organization’s digital content into a single location, making it easier to access, manage and distribute with internal teams, partners, and customers. DAM is business-critical for any individual or organization that actively produces digital content and media assets on a regular basis. Exacerbated by the 2020 pandemic, the demand for...
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