World Horse Racing Selects Veritone as Exclusive Digital Asset Management Provider

Veritone’s AI-powered Digital Media Hub automates media workflows and provides content monetization capabilities

 Veritone, Inc. (NASDAQ: VERI), a leader in building human-centered enterprise AI solutions, and Engage Digital Partners, a leading digital sports marketing agency, today announced a multi-year agreement with World Horse Racing to use Veritone’s Digital Media Hub (DMH) as its exclusive AI-powered, intelligent asset management platform. In partnership, Veritone and Engage Digital Partners will utilize DMH to automate the curation and activation of all World Horse Racing media content, providing the foundation for current and future media management, distribution and monetization activities.

World Horse Racing is an international digital media organization established by five iconic horse racing entities – Ascot Racecourse, the Breeders’ Cup, The Hong Kong Jockey Club, Goodwood Racecourse and the Victoria Racing Club. The organization provides global horse racing fans with exclusive sport and lifestyle content and behind-the-scenes access from thoroughbred racing. By using DMH, World Horse Racing can quickly accelerate content collaboration and sharing, reducing days of work to just minutes.  

DMH answers many of the challenges World Horse Racing and other sports organizations face including global distribution, controlled access to large-scale media archives, content monetization and centralized functionality for remote production environments. DMH creates efficiencies in media workflows and enables rights owners to monetize their content.

“We’re thrilled to work with Veritone and Engage Digital Partners to manage and bring our vast collection of media and content assets to life,” said Russell Scott, chief executive officer, World Horse Racing. “Veritone’s deep expertise in sports media, international presence and ability to lead us into the next era of media management make them the right technology partner. Their new breed of intelligent asset management technology will enable us to control, organize and distribute our content to licensing partners across the globe.”

“World Horse Racing is an iconic name in the international sports community and we are honored to work with their brand to provide state-of-the-art asset management technology,” said David Candler, Senior Director, Customer Solutions, Veritone. “Our strategic partnership with Engage Digital Partners has enabled us to add immense value to the archives of the world’s leading sports brands including World Horse Racing.”

Designed for content owners in media and entertainment, DMH is a white-label, cloud-native media hub that allows customers to immediately access, search, manage, share and monetize all media types including video, audio, images and documents. DMH automatically ingests content and runs it through multiple AI cognitive engines to provide superior search and discovery capabilities. Content rights owners can also monetize their archives by using Veritone’s Content Licensing services or by utilizing DMH as their own e-commerce marketplace. 

DMH continues to innovate with a wide range of planned new features including a full user interface upgrade, modernized navigation, intelligent LLM-powered semantic search, advanced branding capabilities, one-click analytics using our award-winning Ask Veri feature, DMH Labs (the sandbox for emerging technologies such as Gen AI and enhanced admin control) and more. For further details on DMH enhancements, visit: https://go.veritone.com/dmh-updates.

For more information on DMH, please visit: https://www.veritone.com/applications/digital-media-hub

About Veritone
Veritone (NASDAQ: VERI) builds human-centered enterprise AI solutions. Serving customers in the media, entertainment, public sector and talent acquisition industries, Veritone’s software and services empower individuals at the world’s largest and most recognizable brands to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models, transforming data sources into actionable intelligence. By blending human expertise with AI technology, Veritone advances human potential to help organizations solve problems and achieve more than ever before, enhancing lives everywhere. To learn more, visit Veritone.com.

About Engage Digital Partners
Engage Digital Partners work with some of the most progressive and successful sports and entertainment brands globally on their content. Driven by data, Engage Digital Partners uses the latest technology to help clients create high value content, build audiences, and drive new revenue streams. Its core services combine the power of digital strategy, creative production, and premium distribution to engage audiences across every screen. With offices in London, Melbourne and Bangalore, Mumbai and Dubai and over 120 staff, our clients include: the International Cricket Council (ICC), New Zealand Rugby, World Horse Racing, World Rugby, Rugby World Cup 2019, Major League Baseball, Mountain Dew, BCCI, Nespresso, Godolphin, FIFAe, Real Madrid and AFL. Arsenal FC, Vodafone, Sport360, FEI, Goodwood and Mastercard. To learn more, visit www.engagedigitalpartners.com 

About World Horse Racing
World Horse Racing is an alliance of five iconic global racing festivals, committed to celebrating the sport of horse racing and the incredible athletes who make it happen. Launched in May 2018 with the remit of helping a new generation of sports fans fall in love with the power and excitement of horse racing, while giving today’s racing enthusiasts exclusive, behind-the-scenes access to the sport they love, we are now the most watched social channel in the sport worldwide. To learn more, visit www.worldhorseracing.com 

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