Proven AI for TV Stations & Networks Turns Broadcasts Into Intelligent Content
Veritone’s AI-enabled solutions for TV stations and networks transform manual tasks into automated processes accelerating workflows, providing actionable insights, and enabling scale. Automatically index your broadcast in near real-time to easily analyze your content, deliver ad verification, provide ad performance analytics, and share content to drive media activation.
Leveraging Veritone’s Custom Analytics Platform (VCAP), gain a comprehensive understanding of ad attribution on a large scale. Our team delivers a comprehensive data visualization of your digital and offline media channels. VCAP will offer you and your advertising clients performance reports around KPI's and campaign objectives, comprehensive reporting on timeframe, placements, channels, spot types, and creative.
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With Veritone’s solutions for TV networks, you can enhance consumer engagement at home and abroad. Whether it’s the automation of VOD captioning workflows, facilitation of localization, or extension of syndication and distribution reach, Veritone aiWARE will automatically produce comprehensive metadata for your assets to make it happen.
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With robust AI-powered digital asset management and collaboration tools, TV network product, program, and technology teams are able to quickly act upon their media. Advanced cognitive search capabilities including face, object, logo, words, and more enable teams to find content fast and easily share it, and optionally monetize it. Leading TV networks rely on Veritone to centralize access to their media, boost editorial collaboration, and expedite clip delivery.
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Track any spoken mention or visual brand placement within the broadcast content and correlate spot-logs for a holistic view of advertising proof-of-performance. You can easily share branded reports back to your clients and understand audience segmentation and reporting through a seamless Nielsen integration.
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Leveraging the power of AI, turn unstructured media into structured, actionable intelligence. With Veritone’s solutions for TV networks, you can rapidly discover specific content, monitor topics and key phrases to ensure talent stays on script, extract contextual insights through content classification, and inform program strategy.
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With attribution performance dialed in, it’s a win-win: Broadcasters can provide robust reports and advertisers can see when and where there is a response to on-air ads, including in-content. With Veritone Attribute, TV stations have the ability to easily correlate the lift on the advertisers’ website traffic to on-air television ads. Stations now have the tools to provide their advertisers with meaningful insights, demonstrate ad performance and ROI.
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Applications
Customer Spotlight:
Gray Television has Become More Competitive in Retaining Ad Spend and Competing for New Share Thanks to Attribution Metrics
With attribution metrics, Gray Television can now measure online response to on-air advertising campaigns and understand success by: location, day of week, frequency, time of day, length, and creative. Leveraging empirical data, Gray Television continuously helps their ad clients to further optimize their advertising campaigns.
Resources
Downloadable Resources
Industry Report:
Veritone Uplift Study
Industry Report:
Veritone Uplift Study Infographic
Webinar:
Veritone Attribute + WideOrbit: Strengthen Relationships. Secure More Ad Dollars. Catch more ZZZs.
