Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media. MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...
Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...
As we step into the deeper, more immersive environments of the metaverse, brands and individual participants will be gaining a new perspective when experiencing this new digital world—and what better way to explore this realm than with the virtual versions of ourselves? In this fifth chapter of our metaverse series, we will go over: A...
The second annual CBS News upfront covered licensing process updates and a special panel of CBS News Correspondents Summary: Our second annual event reached nearly 400 international attendees Progress continues to be made in digitization of CBS News archival content and the content licensing, search, and discovery processes Sign up for a monthly newsletter and...
As content creators explore NFT marketplaces, they find both new opportunities and challenges Summary: Non-fungible tokens (NFTs) are making headlines everywhere, capturing the attention of content owners and creators While the opportunity is exciting, the NFT market is still new and untested territory, particularly with licensing models and contracts Navigating this new space is...
How AI-Enabled Synthetic Voice Will Help Media Companies, Brands, and Influencers Accelerate and Amplify Content Creation Summary: Content creators of all kinds face serious challenges in overcoming content production caps and localizing and personalizing content cost-effectively Synthetic voice helps bridge the content gap media companies, advertisers, celebrities, athletes, and influencers currently face Veritone Voice is...
How Celebrities, Athletes, and Influencers Can Monetize and Protect Their Voices Summary: Influencer marketing makes up one fifth of advertisers’ budgets and shows signs of strong growth Both macro and micro-influencers have plenty of revenue opportunities with some the world’s leading brands With synthetic voice technology, celebrities, athletes, and influencers can scale their opportunities without...
How creative agencies and brands are integrating current events and social change themes into their advertising Over the past year, one of the biggest creative themes we have seen is brands adapting their messaging to incorporate trending and current events—and in doing so, becoming a part of the social, global conversation. This has led to...
Veritone Licensing exclusively represents current-year and archival NCAA Men’s and Women’s Basketball Tournament video for your editorial, documentary, digital highlight and advertising projects. Nearly one year ago, the world of sports came to a halt due to the COVID-19 pandemic, and with that, the 2020 NCAA Men’s and Women’s Tournaments were canceled. No new buzzer...
Here’s how Veritone Licensing can help Indeed, Guaranteed Rate and others avoid similar mistakes using stock footag in the future This year’s Super Bowl was different from years past. There were only a small number of fans in attendance, Super Bowl parties were not encouraged and attendance at local establishments was naturally lower than ever....