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MAM Monetization

How to Monetize your Content when Using a MAM Solution

Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media.  MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...

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User-generated Content

How User-Generated Content Conveys Brand Authenticity

Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media  Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content  User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...

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Metaverse Personas–Get Ready to Meet Your Virtual Self

As we step into the deeper, more immersive environments of the metaverse, brands and individual participants  will be gaining a new perspective when experiencing this new digital world—and what better way to explore this realm than with the virtual versions of ourselves? In this fifth chapter of our metaverse series, we will go over: A...

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Peel inside the Vault

Take a Peek Inside the CBS News Vault

The second annual CBS News upfront covered licensing process updates and a special panel of CBS News Correspondents Summary: Our second annual event reached nearly 400 international attendees Progress continues to be made in digitization of CBS News archival content and the content licensing, search, and discovery processes Sign up for a monthly newsletter and...

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NFT

Content Owners Beware: Navigating the Copyright and IP Matrix of NFTs

As content creators explore NFT marketplaces, they find both new opportunities and challenges   Summary: Non-fungible tokens (NFTs) are making headlines everywhere, capturing the attention of content owners and creators While the opportunity is exciting, the NFT market is still new and untested territory, particularly with licensing models and contracts Navigating this new space is...

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Announcing the Launch of Veritone Voice, A New Voice as a Service Solution

How AI-Enabled Synthetic Voice Will Help Media Companies, Brands, and Influencers Accelerate and Amplify Content Creation Summary: Content creators of all kinds face serious challenges in overcoming content production caps and localizing and personalizing content cost-effectively  Synthetic voice helps bridge the content gap media companies, advertisers, celebrities, athletes, and influencers currently face  Veritone Voice is...

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Growing Influencer Marketing with AI-Enabled Synthetic Voice Technology

Growing Influencer Marketing with AI-Enabled Synthetic Voice Technology

How Celebrities, Athletes, and Influencers Can Monetize and Protect Their Voices Summary:  Influencer marketing makes up one fifth of advertisers’ budgets and shows signs of strong growth  Both macro and micro-influencers have plenty of revenue opportunities with some the world’s leading brands With synthetic voice technology, celebrities, athletes, and influencers can scale their opportunities without...

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Trending Topics & Current Events: “Editorial Only” No Longer

Trending Topics & Current Events: “Editorial Only” No Longer

How creative agencies and brands are integrating current events and social change themes into their advertising Over the past year, one of the biggest creative themes we have seen is brands adapting their messaging to incorporate trending and current events—and in doing so, becoming a part of the social, global conversation. This has led to...

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