In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
USE CASES: AI AND SERVICES FOR ADVERTISING
Gray Television has Become More Competitive in Retaining Ad Spend and Competing for New Share Thanks to Attribution MetricsWith attribution metrics, Gray Television can now measure online response to on-air advertising campaigns and understand success by: location, day of week, frequency, time of day, length, and creative. Leveraging empirical data, Gray Television continuously helps their ad clients to further optimize their advertising campaigns.
Bonneville International is Providing Their Clients with Data and Insights at a Level Never Seen BeforeBonneville International leverages AI-driven attribution technology to give validation to the effectiveness of radio advertising to their clients – and the industry. With attribution data, Bonneville International has been able to continuously grow revenue and enhance transparency, while leveling the playing field with digital mediums.
Showcasing technology and stories of how Artificial Intelligence is changing the way businesses operate today and prepare for the future.
Today we will be discussing How AI Helps Generate Ad Creative That Performs
In this episode, we will be talking with Jeff Maerov, Chief Creative Officer at Veritone One