In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
PROVEN AI AND ADVERTISING SERVICES TO DRIVE RESULTS
Veritone’s AI-enabled applications and advertising services are designed to optimize campaign performance and drive ROI. Broadcasters leverage Veritone’s applications to provide their customers with near real-time attribution data and generate incremental revenue through VeriAds’ flexible live-read ad inventory. Brands leverage Veritone One’s advertising services to run high performing campaigns driven by AI-powered insights.
USE CASES: AI AND SERVICES FOR ADVERTISING
With Veritone’s custom synthetic voice cloning solution, you can securely and ethically create, manage, share, and monetize professional-quality synthetic voices. Our team will work with you to acquire the necessary training data to create a custom voice that you can transform into different genders, languages, dialects, accents, and more. Create personalized and localized content at scale.
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Voice Cloning 
Harness the power of search, display, and social media to build a powerful online presence for your brand, with customer acquisition as a priority. Convert traffic into customers, delivering a better ROI and continued engagement through tailored messaging and cross-channel targeting.
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Digital Advertising 
Scale the unstructured world of YouTube influencers with integrations and analytics that connect your brand to audiences primed for response. With a dedicated team of influencer specialists and a proprietary database of endorsers, take native YouTube advertising to a whole new level.
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YouTube Influencer Advertising 
Reach audiences on virtually all devices, at any screen size or bandwidth, through streaming. With a wide array of ad units and granular targeting capabilities available across top partners, streaming audio and video campaigns deliver highly relevant and compelling messages to the right audience.
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Streaming Advertising 
There are more than 100 million monthly podcast listeners, and that number just keeps growing. With nearly two decades in the space plus our proprietary, aiWARE™-enabled podcast intelligence, Veritone gives you the knowledge, experience, and technology to harness podcast advertising with meaningful results.
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Podcast Advertising 
As one of the largest performance spenders in the U.S., Veritone One has fostered years-long relationships with the biggest networks. With reach across every major national and satellite radio show as well as local market expertise, Veritone One leverages the power of AI to verify and optimize your endorsed ad campaigns in near-real-time to maximize every ad dollar.
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Radio Advertising 
Scale the unstructured world of YouTube influencers with integrations and analytics that connect your brand to audiences primed for response. With a dedicated team of influencer specialists and a proprietary database of endorsers, take native YouTube advertising to a whole new level
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YouTube Influencer Integration Customer Spotlight:
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Gray Television has Become More Competitive in Retaining Ad Spend and Competing for New Share Thanks to Attribution Metrics
With attribution metrics, Gray Television can now measure online response to on-air advertising campaigns and understand success by: location, day of week, frequency, time of day, length, and creative. Leveraging empirical data, Gray Television continuously helps their ad clients to further optimize their advertising campaigns.
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Bonneville International is Providing Their Clients with Data and Insights at a Level Never Seen Before
Bonneville International leverages AI-driven attribution technology to give validation to the effectiveness of radio advertising to their clients – and the industry. With attribution data, Bonneville International has been able to continuously grow revenue and enhance transparency, while leveling the playing field with digital mediums.
THE VERITONE PODCAST
Showcasing technology and stories of how Artificial Intelligence is changing the way businesses operate today and prepare for the future.
Today we will be discussing How AI Helps Generate Ad Creative That Performs
In this episode, we will be talking with Jeff Maerov, Chief Creative Officer at Veritone One
What Users Say
How do I know if this is working? How can I attribute this to you and your television station?”
Being able to show success metrics and measure a linear broadcast schedule by means of digital reporting – really gave us a powerful tool to say ‘hey, this is your compass. This proves attribution.
Audacy programming is being ingested and recorded in real-time by Veritone and is indexed, organized, and analysed to satisfy the rapidly multiplying demands for actionable media intelligence from brands, businesses and advertisers. What changed is the ability for Audacy to rapidly visualize and correlate advertising efficacy in ways previously unavailable.
Veritone’s industry-leading AI platform will help CMG offer better, more effective marketing solutions to our customers by providing data and insight that has previously not existed in the broadcast space.
Resources
CONTACT US TO SCHEDULE A DEMO
