Armed with real-time data on how TV campaigns drive web traffic for advertisers, stations are winning new clients, reducing churn and increasing market share at a time when marketers place increasing emphasis on tracking return on investment. An AI-powered solution from a Colorado-based company prov
The Massachusetts Innovation Network celebrated its 2022 Season wrap-up with a Celebratory Dinner & Award Ceremony. The 8-month-long season started with nearly 100 startups; 18 teams advanced to the final, live phase of the competition (which included final pitches and exhibit of the technologies).
Every sports brand wants to increase the potential revenue of each fan, but that's largely dependent on how well a brand can move fans from casual to fanatic. According to a survey published by Statista. 26% of sports fans in the U.S. are avid, whereas 44% are only casual fans. The remaining 30% are
Veritone, the software company that provides artificial intelligence services to radio and other industries, reported third quarter revenue rose 64% to $37.2 million. The big spike came from its July 2021 acquisition of employee recruitment software provider PandoLogic in a deal valued at $150 milli
Share Influencer marketing has skyrocketed in popularity as an advertising channel. The creator market is estimated to reach $104 billion this year, with influencer marketing expected to grow just over $16 billion. With more than 68% of marketers planning to increase their budgets on influencer ma
Enterprise AI company Veritone has announced a new sports-driven short-form content marketplace called SportX. It will connect sport content owners and producers, including sports federations, with a network of media buyers. SportX will solve media rights issues and uses AI algorithms to provide p
Artificial intelligence (AI) specialist Veritone has launched Sport X, an intelligent marketplace which lets rights holders and content producers licence short-form sports content to third parties. Sport X automatically delivers rights-cleared, indexed and metadata-rich video, including highlights,
The marketplace will cater to sports federations and content producers from around the globe to license short-form sports videos directly to media buyers, maximizing additional revenue streams and their visibility amongst media organizations.
Intermittent renewable green energy sources, such as solar and wind, have presented new challenges to utilities managing their grids. With pressure from government entities and consumers who are becoming more attuned to their impact on the environment, utilities across the country are planning their
Veritone Tracker accelerates investigative efforts requiring rapid processing of video-based evidence in both public and private sectors