When was the last time you were able to answer confidently when your advertiser asked you “What was the reach and how effective was that ad campaign?”
While each broadcaster has its own methods to answer that question for its advertisers, many still find it challenging or they don’t use an attribution solution to help them derive ad performance for spots and campaigns.
Join Veritone as they spotlight their client, Gray Television’s Nick Felton, Digital Sales Manager of WWSB-TV (ABC affiliate). Learn the importance of attribution and how TV broadcasters (such as Gray Television) can leverage ad attribution to help them: further optimize their advertising campaigns, reveal greater customer return on investment (ROI), enhance transparency with the advertisers – all while driving greater revenue for the organization.
Also, get an in-depth view of Veritone’s award-winning attribution solution, Veritone Attribute, and see how this simple, easy-to-use application is taking the radio and TV broadcasting industry by storm.
Veritone Attribute connects to your client’s website analytics so that you and your advertisers can make tangible connections between advertising campaigns and the actions the target audiences have taken on their website, in near-real-time.
Whether you’re currently using attribution or not as part of your ad effectiveness equation, you definitely don’t want to miss out on this webinar!