Summary: Recent reporting shows workers are once again driving and listening to the radio, creating opportunities for radio operators and ad agencies to reach more consumers Radio advertising remains one of the most effective methods of reaching consumers, with research showing broadcast outperforms digital advertising In order to get advertisers on board with radio, you...
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Humanizing the digital experience with artificial intelligence Summary: Conversational AI has pushed digital experiences closer to real, human interactions, but there’s still room for improvement, especially with virtual assistants Combining conversational AI with synthetic media is the next step in having near-real interactions, especially in the metaverse Brands can use this technology to overcome disruption,...
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Summary: Linear broadcasting is still a popular choice for consumers, but how advertisers quantify data is vital to success To keep up with the competitive landscape of TV and radio advertising, broadcasters and advertisers are still seeking the best approach to measuring the success of their campaigns Investing in attribution helps broadcasters acquire and retain...
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Originally published in Document Imaging Report The pandemic has placed a spotlight on the need for businesses of all types to pay attention to their unstructured content. As volume continues to skyrocket, companies are going to need to devise ways to understand what’s in all of those documents, videos, images, and phone/video calls, for governance...
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Modernizing your current media management systems and processes unlocks more revenue opportunities Summary: Despite the COVID-19 lockdowns, content consumption doubled, forcing companies to adapt to capitalize on this opportunity Many companies are managing their media with inefficient solutions and methods, holding them back from extracting more ROI from their content There are two categories of...
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Many companies manage their brand assets in an ad hoc fashion, making it difficult for teams to get their hands on the latest and greatest branded content quickly. Think about how many emails you have sent or received from people asking where brand assets are located? The average interaction worker spends 28% of their workweek...
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The second annual CBS News upfront covered licensing process updates and a special panel of CBS News Correspondents Summary: Our second annual event reached nearly 400 international attendees Progress continues to be made in digitization of CBS News archival content and the content licensing, search, and discovery processes Sign up for a monthly newsletter and...
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As content creators explore NFT marketplaces, they find both new opportunities and challenges Summary: Non-fungible tokens (NFTs) are making headlines everywhere, capturing the attention of content owners and creators While the opportunity is exciting, the NFT market is still new and untested territory, particularly with licensing models and contracts Navigating this new space is...
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Newfound analytics and metrics can help change perceptions of linear TV Summary: The pandemic increased advertisers’ shift in spending to performance-based mediums, impacting TV advertising, which many perceive as difficult to measure TV is still a top performer in reach, but in order to win advertisers and change the perception of this channel, metrics of...
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How AI-Enabled Synthetic Voice Will Help Media Companies, Brands, and Influencers Accelerate and Amplify Content Creation Summary: Content creators of all kinds face serious challenges in overcoming content production caps and localizing and personalizing content cost-effectively Synthetic voice helps bridge the content gap media companies, advertisers, celebrities, athletes, and influencers currently face Veritone Voice is...
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