Proven AI for Sports to Accelerate Workflows & Content Utilization

Trusted by premier sports organizations, Veritone turns large amounts of media content into intelligent content that can easily be searched by faces, names, logos, and more. Video, audio, and still images can be managed in one secure location enabling accelerated workflows to drive content utilization, fan engagement, and open opportunities to diversify revenue streams.

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Preserving San Francisco Giant’s History

Learn how Veritone Digital Media Hub, powered by aiWARE, is helping keep the history of the team alive by putting all of their aging media a few keystrokes away.

Customer Spotlight:


Showcasing technology and stories of how Artificial Intelligence is changing the way businesses operate today and prepare for the future.

In this episode, we discuss how AI and a DAM solution can help sports brands preserve, archive and make all of their content usable and shareable.

We talk with two media masters for the San Francisco Giants, Paul Hodges VP of Content Entertainment and Brad Martens Director of Media, Systems and Workflows, about how AI is helping brands preserve, archive and process content, making it available securely and safely stored for use today and for future generations.


As a result of Automate Studio, we have expanded the use of our existing investment in Veritone’s aiWARE platform. Initially, to accelerate our video archive search, we used aiWARE to tag athletes via face identification and automatically produce audio transcriptions from thousands of hours of footage. Now we are leveraging those same transcriptions in an Automate Studio-based workflow to automatically generate on-demand video captions. This combination of AI engines and workflows saves us countless hours of burdensome and costly manual review time.
Paul Hodges
VP of Content and Entertainment
San Francisco Giants
We required a solution that would not only save us time and money in delivering content to our partners, but would increase efficiency by allowing our editors and media team to access materials more quickly. We’ve enjoyed a long relationship with [Veritone] and their professionalism and expertise in the field made them an easy choice for digital asset management…the solution is already paying off.
Jackie Grant
Manager of International Television
Golden Boy
We have built a solid relationship over the years with [Veritone] through the licensing of our content and by providing increased accessibility for our broadcast partners through Digital Media Hub. The [Veritone] team has delivered an integrated solution across digital platforms that has improved our live event content management and offers our external and internal customers access to match play quickly and easily
Patti Fallick
Senior Director, Broadcast Operations
Veritone is intrinsic to this entire venture, not just for the brilliant MAM capabilities of Veritone Core, but also because we have access to (Veritone) aiWARE. It means we have a powerful toolkit to tap into and build clever AI workflows for managing inbound streams and outputting content with cognitively enriched metadata, which significantly assists in the rapid discovery and monetization of content.
Ben Foakes
Managing Director
BASE Media Cloud
Veritone has a great reputation for managing high-quality content for some of the strongest sports leagues in the world. We wanted to go with the most forward-thinking, accessible and adaptable service for our organization and partners. Through Core, Veritone is leading the charge in terms of digitizing sports content. In a sports organization with as many partners, sponsors, and events as USA Swimming has, it is definitely a challenge to coordinate who needs what media, when and where, let alone to monetize the exchange. Core was just the time-saving solution we were looking for.
Nailah Ellis Timberlake
Director of USA Swimming Productions
USA Swimming
[…] we had to find new ways to access our massive archives, turn thousands of hours of footage into searchable content, and accelerate our delivery workflows. Veritone [aiWARE] provides us with an end-to-end solution that allows us to do exactly that — and without major systems revamp or resource requirements on our end.
Paul Hodges
Vice President
San Francisco Giants Productions