Near Real-Time Advertising Attribution for Radio & TV Broadcasters

Capabilities

• Robust Analytics

  Measure, visualize and report on ad performance, including pre-recorded spots, sponsored brand integrations, live reads, and organic mentions. Easily perform analysis with metrics on day of the week, frequency, time of day, location, length, creative and more.

• Access Control

  Customize user access by campaign, customer account or team to safeguard your and your customers’ data.

• Campaign Management

  Fully measure and manage advertising campaigns in an easy-to-use, turnkey application that aggregates and correlates performance data and turns it into visual and actionable insights.

• Custom Attribution Timespan

  Custom Attribution Timespan
  Description: Authorized users are enabled to customize the default attribution period as well as set daypart overrides.

• Period-Over-Period Comparison

  Leverage historical web data to establish a baseline to compare the pre-campaign activity to intra-campaign and post-campaign results.

• Location Filters

  Exclude unwanted attributable visits and users by location and measure performance by Metro, DMA or other geographic boundaries. Geofencing provides users with the ability to analyze and optimize impact by location.

• Shareable Reports

  Harness analytical insights for campaign evaluation and optimization packaged in customer white-labeled and advertiser co-branded reports.

• Interactive Dashboards

  Benefit from powerful and intuitive charts that visually surface pertinent insights using various dimensions such as time of day, daypart, and day of week. Data tables accompany the charts to reveal the underlying data.

• Lift Analysis

  Showcase the effectiveness of on-air advertising and the corresponding online consumer response with an intuitive graph that compares on-air to off-air activity to illustrate potential lift.