Proven AI to Enable Contextual Ad Placements in Podcasting
Leveraging Veritone aiWARE’s advanced content classification capability, podcast publishers can utilize topic analysis, extraction, and time-coded tagging to automate targeted ad placements and ensure brand safety. aiWARE features 700+ IAB classifications to identify 500,000+ topic classifications enabling precise contextual targeting.
Content DiscoveryMake it easier for your content to be found and drive audience engagement. Use contextual metadata to enable content discovery and recommendation engines. Achieve more engagement, more plays, and more impressions resulting from enhanced searchability.Learn More
Brand SafetyAdvertisers don’t want to be associated with topics that run contrary to their brand promise. Reduce manual workflows and maximize revenue by avoiding ad breaks within proximity to non-brand safe content by programmatically enforcing brand standards for ad suitability.Learn More
Contextual Ad TargetingGain near real-time intelligence from podcast and digital audio content to inform ad servers to programmatically insert relevant ads based on the context and topics being discussed.Learn More
The Podcast Promise: Topic Extraction for Monetization and Brand Targeting
Veritone Content Classification capability, powered by aiWARE, enables comprehensive and automated topic analysis, extraction, and time-coded tagging of podcasts. Podcast publishers can easily integrate the solution into their existing ad-platforms and workflows.
What Users Say
At Native, we rely on the ability to extract insights about the content of the podcasts where we place our ads. This allows us to target ads contextually, which is a critical success factor in helping maximize our advertising ROI. Previously we’ve lacked tools for doing it quickly and efficiently,” said Meng Li, Vice President of Marketing at Native. “Veritone gives us a powerful new way to target the right message in the right type of content, and to ensure that the content is appropriate for our brand.