As consumer demand for short-form highlights, recap reels and TikTok clips of live events shifts into an even higher gear, streaming services are responding in a big way by quickly making this content available to fans. The global live-streaming market is expected to grow to over $345 billion by 2030 (up from about $100 billion last year)1, with the sports live-streaming market alone reaching about $14.8 billion by 2033.2
For sports brands and event organizers, quickly turning these moments of adrenaline, precision and triumph on the world’s most iconic stages—from rowdy NFL stadiums to Masters Tournament greens—into bite-sized, shareable gems is essential. Those who can’t get the intricate process right risk missing serious revenue opportunities, not to mention reputational damage among fans.
Make no mistake. The transformation of streaming content into easily searchable social-ready clips is no easy task, with careful consideration required to ensure data is properly tagged and licensing rights are respected. The process begins with capturing live feeds, ingesting and storing them. Those feeds must then be tagged and indexed using AI, before being edited and formatted for different platforms. Finally, the clips have to be distributed with rights controls.
Veritone streamlines this entire workflow by bridging broadcast feeds and digital systems, applying AI for fast tagging, and managing clip access, formatting and licensing through our Digital Media Hub (DMH).
The AI-powered media orchestrator for live events
More than a decade ago, Veritone’s innovations began reshaping live event management. At a time when public cloud offerings were still in their infancy, Veritone was leveraging its private cloud system to redefine how live events were streamed, archived and distributed. From powering archival solutions for broadcasters like CBS and ESPN to delivering on-demand clips at record speed, Veritone’s important work contributed to laying the foundation for today’s integrated media landscape to lead the charge of live streaming excellence.
Here’s how Veritone’s technology enhances live streaming events:
- Broadcast integration with Enhanced Voice Services (EVS): By incorporating EVS servers—12-channel live production recording devices—high-resolution streams are captured and managed simultaneously. These ensure nearly every angle is recorded in pristine quality, offering 220 Mbps 1080 Hi-Res access.
- Digital Media Hub: Veritone’s Archive DMH is its central repository for all digital content created during events. Controlled access ensures broadcasters, partners and stakeholders can download market-specific clips, highlights or footage tailored to their needs. DMH facilitates content monetization by enabling organizations to efficiently manage, organize and license their digital media assets through a secure, AI-powered platform.
- AI-Driven tagging and integration: With its use of AI, including facial recognition, logo spotting, and concept or object detection, Veritone’s technology can identify pivotal moments, providing instant searchability across live feeds.
With this foundation, Veritone functions as more than just a technology provider. It acts as a bridge between the ever-evolving needs of broadcasters and the expanding demands of digital platforms.
Engaging fans with personalized sports content
In today’s digital age, fans expect more than just generic updates from their favorite teams and events—they want content that feels tailored to them, much like what they see on streaming platforms or social media. Meeting these expectations requires a more thoughtful approach to how live event content is shaped and shared. Some of the most effective approaches include:
- Delivering short, vertical videos that fit seamlessly into mobile feeds and highlight key moments or individual players
- Personalizing highlights and recaps by creating bundles such as “Top 10 Plays” or “Best Moments from [Player],” which give fans an easy way to revisit what matters most to them
- Segmenting audiences based on their behaviors and interests in ways that boost engagement — some may prefer classic highlight reels, while others enjoy interactive polls or exclusive offers
Guiding fans, whether they are casual viewers or loyal supporters, along this journey can help deepen connections over time.
ESPN’s updated app is a good example of this trend. With features like “SC For You,” which curates highlights based on user preferences, and “Catch Up To Live,” which lets fans instantly see what they missed, the network is showing how personalization changes the way fans engage. Veritone supports this shift by making it easier for sports organizations to quickly capture, organize and deliver the right clips in the right format at the right moment.
From Live Broadcasts to Global Streaming Success
Veritone’s advanced technology seamlessly integrates into the live production workflows, pulling from broadcast trucks via high-res IP feeds and EVS servers, so all content is efficiently cataloged, archived and distributed for a more comprehensive content capture. Whether supporting multinational broadcasts or delivering press conferences and highlight packages worldwide, Veritone creates a digital ecosystem that operates without friction, aligning traditional broadcast operations with modern streaming platforms.
As sports and other live events increasingly blur the lines between broadcast and digital, demand for instant, personalized content keeps growing. AI-driven workflows now replace tedious manual tagging, making it possible to capture, organize and share moments almost as they happen. This shift helps creators focus on storytelling instead of file wrangling.
Veritone plays a key role in this evolution, bridging traditional broadcasts and digital platforms to make live streaming faster, smarter and more immersive.
Learn more about Veritone’s AI solutions for sports.
Sources:
https://www.demandsage.com/live-streaming-statistics
https://www.marketgrowthreports.com/market-reports/live-streaming-for-sports-market-114744
