The Challenges of Tracking Persons of Interest Across Video Files (Part 4)

How Other Industries Can Use Person-of-Interest Tracking Technology


  • Person of interest tracking technology has multiple applications outside of government and law enforcement agencies 
  • Property managers, event and security teams, and medical facility teams all have situations where person-of-interest tracking technology can help them gain a more comprehensive view of their operations. 
  • Veritone Tracker can be leveraged to keep staff and patrons safer while accelerating any investigations into incidents. 

In part three of this series exploring person of interest tracking technology, we discussed key use cases for government and law enforcement agencies. But this type of technology extends beyond just the public sector. Any company or organization employing security cameras and teams can benefit from this technology by protecting and enabling their investigations. We’ll take a look at the top three use cases based on industry. 


Property Management 

In real estate, managing properties is a two-fold endeavor. Many apartment complexes have security cameras to protect their renters and the property and hold renters accountable. Foremost, reviewing hours of camera footage to track a person of interest to aid law enforcement in any investigation can help accelerate the apprehension of perpetrators. It can also help the property management team understand an incident that happened on their property so a proper course of action can be taken. 

But it’s also not just to defend against nefarious acts. These cameras can also help find a missing person or pet in or from the complex. As mentioned in the last blog, roughly 600,000 people go missing in a given year. Most of them are found, with roughly 1% remaining missing, which might seem insignificant, but that’s 6,000 people who are never found. For pets, the numbers are even bleaker. Approximately 10 million pets go missing in the US every year, with 65% of them never returning home. Video tracking technology can help accelerate the positive resolution of these types of situations. 

Live Event Security and Management 

Incidences happen at live events all the time. Whether they are a holiday festival, a concert, or a live sporting event. From unruly patrons caused by either a  misunderstanding, hooliganism, rival fan bases, or simply alcohol consumption, event security teams need to stay abreast of the event at all times. That means when these incidences happen, they can quickly assess what video evidence they have acquired, whether through social media or their own security cameras, to determine what happened. 

Sometimes they are just by accident with large crowds trying to gain access through a confined area, as seen with a stampede during a 2022 Halloween festival in Seoul. It’s happened at music festivals, soccer stadiums, nightclubs, and countless other gatherings. Facial recognition technology does not handle large crowds well, whether it’s caused by an accident or by perpetrators involved in influencing the occurrence. 

To fully understand who, what, and why something like this has happened, human-like object detection (HLO), as we discussed in earlier blogs, can help investigators more clearly build a timeline of the event and determine if there was someone at fault so that proper action can be taken against individuals or in the implementation of safety measure for future events. 

Healthcare Facility Patient Care 

Lastly, some medical care facilities, such as eldercare homes, have security cameras to protect staff and patients.  With hundreds of thousands of people going missing each year, 70% of patients with dementia will go missing at least once. 15% of adults living with Alzheimer’s will go missing each year as well, making it imperative for teams to quickly review video footage to accelerate the search and rescue process. 

But aside from missing persons, unfortunately, there are instances of injury and even abuse. Around 1 in 6 people 60 years or older have experienced some form of abuse in community settings. Video footage can protect patients and even staff from false claims. Having the ability to analyze footage across sources quickly can not on4/ly prevent or contribute to litigation, it can also increase the safety of facilities. Roughly 8 million fall accidents yearly result in an injury, and knowing how to mitigate these areas around the facility can help teams better serve their patients.

AI-powered Person of Interest Tracking Technology

Even if you are not a government or legal agency, many applications exist for person-of-interest tracking technology like Veritone Tracker. A digital forensics tool that uses AI technology to detect people as human-like objects (HLOs) and track their whereabouts, security teams, and property or event management teams can track persons of interest (POIs) across multiple video sources and camera angles. All of this can be achieved without using facial recognition technology, reducing concerns around privacy laws and violating personally identifiable information (PII). With Veritone Tracker, you can make video analysis from multiple sources faster and more accurately to better protect your organization and those you serve.

Learn More about Veritone Tracker


Further Reading: 

Oregon Police Department Selects Veritone Redact 

Redaction in the Digital Age: Here’s What You Need to Know 

Orange Police Department on Veritone Contact