Complete Digital Asset Management and Monetization

Veritone Core (formerly from Wazee Digital), is a cloud-native digital asset management (DAM) system used to manage, share and monetize content. Capable of ingesting large amounts of assets across a broad range of audio, video and still image formats, Core leverages the power of aiWARE to automatically enrich the metadata of every asset it ingests.*

Take Control of Your Content

Manage and Monetize Your Valuable Assets

Veritone Core gives you complete control over your content so you can continuously monetize your valuable assets. Upon ingest, Core applies cognitive metadata to audio, video, still images and other assets, making your archive smart. With the ability to add aiWARE, metadata is cognitively enriched so your team can quickly search, discover, access and share assets with stakeholders and audiences around the world.* To learn more, download our aiWARE Core Integration Solution Brief.


Digital Asset Management

Discover the many ways rights holders and content creators take control of their digital assets.

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Dynamic Archive

Unlike old static archives that are simply a storage vault for assets after they’re used once, dynamic archives let you easily pull content out and reuse it as many times as you want. Once you’ve digitized the assets on your dusty old tapes, you can safely store them in Core’s scalable cloud environment, access them easily, and transcode them as needed, so you can continuously monetize your archive.

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    Sales and Marketing

    Core’s searchable and discoverable platform helps you build your brand, audiences, and reputation across the world. Use clips from Core to create promos and features of highlighted content, such as an event or film debut, and then distribute it to any audience.

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    Digital Publishing

    Core lets you seamlessly monetize your content through various digital endpoints such as Facebook and YouTube. Core automates the complexities of social distribution, including publishing with AI-based metadata creation, helping to further promote your content.

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  • Where All Of Your Assets Come To Life

    • Access

      Core balances your need for stringent content security with your need for access. Through Core, you can grant the right access to the right people at the right time.

    • Administer

      Our digital asset management platform includes a robust set of administrative tools that allow you to manage user access and workflows.

    • Analyze

      Understand what content is most important to your users with robust reporting tools that track detailed download information.

    • Discover

      Thanks to Core’s intuitive search and discovery capabilities paired with comprehensive, automated metadata generation powered by aiWARE, you will quickly find what you need to complete your tasks.

    • Ingest

      Our robust and flexible ingest capabilities mean you can ingest content at its source and streamline the capture and curation of metadata to make your content discoverable.

    • Integrate

      With our REST API, you can easily extend your own API-enabled services or a third-party integration to your Core account.

    • Metadata

      From ingest through delivery, our metadata services make your content smart and infinitely discoverable.

    • Players

      Stored assets can be screened with time-code accuracy through Core.

    • Storage

      Some of the world’s biggest rights holders already rely on us to store petabytes of content in our digital asset management platform, so you know you’re getting reliable, scalable, and secure cloud storage solutions.

    • Syndicate

      Enhance your social media presence using a single platform to manage the syndication process. Core’s publishing capability is designed to help you enhance your social media presence.

    • Transcode

      We process more than 100,000 assets per month, with over 15,000 transcodes per day — while meeting virtually any transcoding and packaging need you can imagine.

    • Workflow

      From metadata management and transformation to content transcoding and delivery, our workflow engine can manage it all. Coupled with our Workflow Dashboard, you can visually monitor and manage each asset every step of the way.

    Find out why FremantleMedia chose Core as Its Digital Asset Management Platform

    FremantleMedia is behind some of the world’s best-known and loved content on the market today. Operating in 36 markets, FremantleMedia creates, produces, and distributes content across traditional TV and digital platforms at a rate of more than 10,000 hours of programming per year, which it sells to both traditional clients such as ABC, CBS, Fox and NBC and new-media companies such as Amazon Prime, Netflix and YouTube.


    Veritone has a great reputation for managing high-quality content for some of the strongest sports leagues in the world. We wanted to go with the most forward-thinking, accessible and adaptable service for our organization and partners. Through Core, Veritone is leading the charge in terms of digitizing sports content. In a sports organization with as many partners, sponsors, and events as USA Swimming has, it is definitely a challenge to coordinate who needs what media, when and where, let alone to monetize the exchange. Core was just the time-saving solution we were looking for.

    USA Swimming

    Nailah Ellis Timberlake,
    Director of USA Swimming Productions

    * Metadata enrichment by aiWARE is an additional subscription fee.