Veritone Core

Powerful Digital Asset Management

Veritone Core is a cloud-native digital asset management (DAM) application that leverages the power of aiWARE to automatically enrich the metadata of every asset it ingests. Designed for Media & Entertainment companies to transcode, store, manage, and deliver content such as video, images, audio, and other ancillary files. Core is capable of ingesting high volumes of incoming files of virtually any size and type…

Who Benefits:

Manage and Accelerate the Use of Your Valuable Media Assets

 Veritone Core gives you complete control over your content while simultaneously providing preservation and metadata enrichment so you can efficiently manage and monetize your valuable assets. Upon ingestion, Core applies cognitive metadata to audio, video, still images, and other assets, turning your archive into smart content that can be quickly searched, discovered, and shared with stakeholders and audiences around the world.


  • Ingest

    Easily ingest large volumes of content, including broadcast quality, master files and streamline the capture and curation of metadata to make valuable content is instantly discoverable.

  • Integrate

    With the Veritone Core API, clients can easily extend their own API-enabled services or a third-party integration to Veritone Core.

  • Cognitive Metadata

    From ingestion through delivery, Veritone’s AI engines produce enriched metadata for your assets, resulting in smart content that becomes infinitely discoverable.

  • Controlled Vocabulary

    If your assets require specialized classification and description, you can import and use a custom thesaurus within Core to better tag, search, and discover content within an industry-specific metadata domain.

  • Secure and Scalable Storage

    Some of the world’s biggest content owners and creators rely on Veritone to store petabytes of content. Partnered with leading cloud infrastructure providers such as AWS, Azure, and IBM Cloud Storage Box, Veritone provides reliable, scalable, and secure cloud storage solutions.

  • Social Media Publishing

    Enhance your social media presence and seamlessly share desired media to your YouTube and Facebook channels.

  • Transcode

    Veritone processes hundreds of thousands of assets per month, with thousands of transcodes per day — meeting virtually any transcoding and packaging need you can imagine. Core supports the ability to work with large broadcast media files, allowing customers to transcode content on-demand.

  • Extract, Transform, and Load

    Core’s primary content orchestration mechanism enables reliable content and data discovery, standard data transformation, rendition creation, and file completion.

  • Intelligent Workflow

    Review, approve, and edit metadata, publish content, and automate aiWARE cognition capabilities using Core workflows to ensure content is accessible to the right users.

Customer Spotlight:

What Users Say

  • Veritone is intrinsic to this entire venture, not just for the brilliant MAM capabilities of Veritone Core, but also because we have access to (Veritone) aiWARE. It means we have a powerful toolkit to tap into and build clever AI workflows for managing inbound streams and outputting content with cognitively enriched metadata, which significantly assists in the rapid discovery and monetization of content.
    Ben Foakes
    Managing Director
    BASE Media Cloud
  • Veritone has a great reputation for managing high-quality content for some of the strongest sports leagues in the world. We wanted to go with the most forward-thinking, accessible and adaptable service for our organization and partners. Through Core, Veritone is leading the charge in terms of digitizing sports content. In a sports organization with as many partners, sponsors, and events as USA Swimming has, it is definitely a challenge to coordinate who needs what media, when and where, let alone to monetize the exchange. Core was just the time-saving solution we were looking for.
    Nailah Ellis Timberlake
    Director of USA Swimming Productions
    USA Swimming