Veritone One to Redesign Purple’s Radio, Podcast and Streaming Advertising Leveraging Veritone aiWARE
Today Veritone’s fully-owned subsidiary Veritone One, one of the world’s leading performance influencer and audio advertising agencies, announced that Purple has selected Veritone One as the agency of record for audio advertising. Purple is a leading brand in comfort innovation and the creator of the renowned Purple® Mattress.
Leveraging Veritone’s proprietary AI technology for near real-time ad campaign tracking and advanced performance reporting, Veritone One will reenvision Purple’s audio advertising strategy including podcast, radio and streaming advertisements.
“We are confident that Veritone One can help us successfully overhaul our audio strategy with the help of their AI technology and insights that allow for quick pivots in the ever-changing landscape of audio advertising.” said James Brohamer, Omnichannel Marketing Director for Purple.
To read the full press release on the Veritone One website, please go here.