Broadcast Media Has a Measurement Issue; Can AI Solve It?

Upcoming Veritone and The Center for Sales Strategy webinar to explore how AI is demonstrating campaign performance and creating meaningful revenue opportunities


Veritone, Inc. (NASDAQ: VERI), a leader in designing human-centered AI solutions, and The Center for Sales Strategy, a sales performance consulting company, are producing a new webinar, “An Exclusive Debrief: Using AI to Solve Broadcast Media’s Measurement Issue.” The webinar will feature a thought-provoking discussion where advertising industry experts Paul Cramer and Stephanie Callihan explore the issues facing radio and television broadcast media, specifically around measuring advertising campaign success.

The webinar will explore how broadcast advertising is reaffirming its timeless influence and relevance with the emergence of intelligent technologies that watch, listen and count brand exposures and audience size within radio and TV programs. Attendees will learn how AI is being used to demonstrate proof of performance and measure ad lift while also creating revenue opportunities for broadcast media across three areas:

  • Advertising and content intelligence 
  • Attribution
  • Archive monetization      


While performance data is critical for both digital and broadcast media advertising campaigns, the playing field is uneven, with digital advertising more apt to garner these data insights. But with AI, broadcast media now have a pathway toward helping them better demonstrate metrics of success including added value, over-delivery and web-lift that is directly attributable to ad spending on broadcast media. These metrics are helping broadcasters achieve demonstrable revenue gains from obtaining a larger share of spend to reduced advertiser churn. 


– Paul Cramer, Managing Director, Media and Broadcast, Veritone

– Stephanie Callihan, Senior Business Development Lead, The Center for Sales Strategy


To register, https://unlock.veritone.com/webinar-ai-solves-broadcast-meas-issues


Thursday, April 11, 2024 at 2:00 p.m. ET



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