Marketing Attribution
04.2.21

Why AI Matters to Marketing Attribution in Broadcast Advertising?

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In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.

We will cover:

  • Marketing attribution and what it means for both advertisers and publishers
  • The power of AI and how it solves a major challenge for broadcast stations
  • Bold predictions in advertising and attribution

Guests

Paul Cramer
Paul Cramer

Veritone’s Managing Director of Broadcast Solutions