Why AI Matters to Marketing Attribution in Broadcast Advertising?
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In this episode, we discuss why having AI is important for effective and accurate marketing attribution, especially for channels that have historically been difficult to track.
We will cover:
- Marketing attribution and what it means for both advertisers and publishers
- The power of AI and how it solves a major challenge for broadcast stations
- Bold predictions in advertising and attribution
Guest: Paul Cramer – Veritone’s Managing Director of Broadcast Solutions