Harness AI to Improve Podcast Ad Effectiveness and Efficiency
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In this episode, we discuss what sort of things podcast advertisers currently do to try to improve ad effectiveness and efficiency and what sort of challenges they face with that process.
We Will Cover:
- How AI can help improve podcast measurement and reporting
- Helping you to understand how AI is filling the current gap in podcast advertising metrics
- Podcast advertising evolution and new opportunities for advertisers in the future
Guest: Steve Smyk – Veritone One’s Senior Vice President of Podcasting and Influencer Marketing