Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...
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The feel is unquestionably different at Billie Jean King Tennis Center for the 140th US Open. Some of the game’s brightest stars have opted out due to COVID-19 concerns––including reigning 2019 men’s and women’s singles champions Rafael Nadal and Bianca Andreescu. Nevertheless, significant milestones persist at the 2020 US Open. There was no shortage of...
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Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast. Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...
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As a content owner or rights holder, creating and distributing content isn’t your only concern. It’s equally important to make sure your content is stored and curated properly to enable discovery and future use. Rather than using it once for its original purpose and then letting it sit in a vault somewhere, there is tremendous value in getting your content into the hands of producers, broadcasters, ad agencies, and others who need clips for their projects. That means licensing. In my almost 10 years of working in sports licensing, I’ve become intimately familiar with the intricacies of content rights, licensing, and intellectual property. I can’t watch any kind of program without thinking about (and often mentioning) the licensing and rights nuances included within it. My wife hates it. “Why can’t we just watch TV like normal people?” she says. In this article I offer up some best practices for enabling discovery and licensing of your content while protecting your copyrights as a rights holder.
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Carson Entertainment Group (CEG), the television licensing company established by Johnny Carson in 1981 to control the rights to “The Tonight Show Starring Johnny Carson,” recently launched a Digital Media Hub to archive and license clips from the show’s 30-year history. The entire Carson Library of television has been painstakingly cataloged, transcribed, and synced to timecodes to display in an online, searchable platform. All episodes recorded from 1962 through 1992 are available for licensing through CEG. We talked with CEG’s Jeff Sotzing (president) and Jonathan Sotzing (sales and marketing) about how Digital Media Hub will bring the company’s licensing operation into the here and now. Robin Melhuish, Veritone’s Director of Customer Solutions, worked closely with CEG on the project and joined us for the conversation.
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