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How to Boost Sports Fan Engagement with AI

How to Boost Sports Fan Engagement With AI

COVID-19 has been an event that, among other aspects of our lives, has dramatically changed how sports are being played, viewed and monetized. And a lot of these changes we expect to stick around much long after the pandemic ends. One encouraging sign has been the many innovations in the space that have risen out...

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5 Ways to Create Political Ads That Cut Through the Noise

5 Ways to Create Political Ads That Cut Through the Noise

Among other tactics, licensing news footage and user-generated content can take your political ad campaign to the next level. Summary: Political campaigns should be flexible and change timing and tone based on what’s working and who you’re trying to reach Authenticity is key in political campaigns Licensed footage can help you speak to voters in...

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Pulse of AI’s Role in TV

Taking the Pulse of AI’s Role in TV

Making the modern TV experience seamless and simple is laborious. Despite technological leaps, complex behind-the-scenes processes need to happen in order to offer television customers the experience they expect from streaming services and traditional linear broadcast.  Tasks like metadata creation, captioning, content licensing and post-production work to fit media onto ever-changing delivery and packaging needs...

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Seven Things About Licensing Every Content Buyer Should Know

Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.

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Heed These Seven Tips When Licensing Your Content – Veritone

As a content owner or rights holder, creating and distributing content isn’t your only concern. It’s equally important to make sure your content is stored and curated properly to enable discovery and future use. Rather than using it once for its original purpose and then letting it sit in a vault somewhere, there is tremendous value in getting your content into the hands of producers, broadcasters, ad agencies, and others who need clips for their projects. That means licensing. In my almost 10 years of working in sports licensing, I’ve become intimately familiar with the intricacies of content rights, licensing, and intellectual property. I can’t watch any kind of program without thinking about (and often mentioning) the licensing and rights nuances included within it. My wife hates it. “Why can’t we just watch TV like normal people?” she says. In this article I offer up some best practices for enabling discovery and licensing of your content while protecting your copyrights as a rights holder.

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Here’s Johnny! A Conversation With Carson Entertainment Group About Licensing Through Digital Media Hub

Carson Entertainment Group (CEG), the television licensing company established by Johnny Carson in 1981 to control the rights to “The Tonight Show Starring Johnny Carson,” recently launched a Digital Media Hub to archive and license clips from the show’s 30-year history. The entire Carson Library of television has been painstakingly cataloged, transcribed, and synced to timecodes to display in an online, searchable platform. All episodes recorded from 1962 through 1992 are available for licensing through CEG. We talked with CEG’s Jeff Sotzing (president) and Jonathan Sotzing (sales and marketing) about how Digital Media Hub will bring the company’s licensing operation into the here and now. Robin Melhuish, Veritone’s Director of Customer Solutions, worked closely with CEG on the project and joined us for the conversation.

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