Radio advertising has been an effective way for brands to reach audiences for decades. But measuring radio advertising performance with data has always been a challenge. Luckily, technology has been developed that provides a way for radio operators and salespeople to show their advertisers that advertising on their stations works. With these tools, stations can...
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Obtaining licensing rights can be an involved process, especially when buying rights-managed content, so we asked one of our licensing experts, Jay Bailey, to share some wisdom. Jay has been our vice president of TV and film licensing for nearly a decade, so he knows a thing or two about this topic. Here's what he had to say.
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Summary: Sports fans consume content in different ways and on many platforms, making it difficult for brands to reach them. Artificial intelligence (AI) solutions can accelerate workflows, streamline content management, and create new ways to engage with fans. Veritone Sport has a collection of offerings that help sports brands engage with fans in wholly new...
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Summary: Artificial intelligence not only optimizes media asset management processes but also unlocks downstream revenue opportunities Whether you have a DAM or MAM solution already or not, Veritone offers AI solutions that can easily integrate into your current tech stack As part of our new Veritone Sport offering, Content Monetization is only achievable with the...
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Summary: The growing demand for content has put pressure on brands to manage and distribute their content faster while also offering new opportunities to monetize their media. MAM technology has mostly been a point solution that could not offer an end-to-end experience and is often limited in access when users need to make their content...
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Summary: The pandemic accelerated content consumption trends as consumers consumed more short-form video content on social media Brands that want to connect with their target audience need to build trust through authenticity, which can be achieved by incorporating user-generated content User-generated content outperforms most other media formats, but the trickiest part is sourcing the most...
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As we step into the deeper, more immersive environments of the metaverse, brands and individual participants will be gaining a new perspective when experiencing this new digital world—and what better way to explore this realm than with the virtual versions of ourselves? In this fifth chapter of our metaverse series, we will go over: A...
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The second annual CBS News upfront covered licensing process updates and a special panel of CBS News Correspondents Summary: Our second annual event reached nearly 400 international attendees Progress continues to be made in digitization of CBS News archival content and the content licensing, search, and discovery processes Sign up for a monthly newsletter and...
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As content creators explore NFT marketplaces, they find both new opportunities and challenges Summary: Non-fungible tokens (NFTs) are making headlines everywhere, capturing the attention of content owners and creators While the opportunity is exciting, the NFT market is still new and untested territory, particularly with licensing models and contracts Navigating this new space is...
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How AI-Enabled Synthetic Voice Will Help Media Companies, Brands, and Influencers Accelerate and Amplify Content Creation Summary: Content creators of all kinds face serious challenges in overcoming content production caps and localizing and personalizing content cost-effectively Synthetic voice helps bridge the content gap media companies, advertisers, celebrities, athletes, and influencers currently face Veritone Voice is...
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