Agencies: Bring Your Clients’
Broadcast Ad Performance Metrics Into the Digital Age
Attribute is Veritone’s turnkey broadcast attribution solution. It helps you optimize your clients’ broadcast TV and radio campaigns by tracking and visualizing campaign data and ties it to the response your clients receive through increased search traffic, web traffic, and unique website visitors.
The result? You and your clients can see the lift from their ad spend—and can adjust the campaign elements accordingly to maximize ROI.
- Improve client ROI by optimizing radio campaigns
- Up your client retention rate with better broadcast campaigns
- Increase agility with near real-time attribution data
- Get started quickly with easy implementation and execution
- Save time with easy-to-use insights
Data Collection & Correlation
Collect playout data from stations with whom you place campaigns and quickly locate when your client’s advertisement took place. You can gain a complete understanding of the performance of all ads in a campaign and filter by daypart, creative, geographic location, and more to put your client’s money where it’s working best.
Real-time Metrics
Access ad performance charts that help you track data in near real-time and understand that data on multiple levels, from web analytics to average ad cost. You can drill down even further with refined, more tailored metrics, including period-over-period comparison, traffic channel filtering, and even which creative is generating the most response.
Client Communications
Create branded, shareable campaign recap reports you can send to your clients to build trust and prove their spend is working.