Demonstrate real-time advertising response.
Veritone Attribute provides near real-time ad proof-of-performance metrics and attribution for linear broadcasting, all while streamlining the workflows required to recap advertiser campaigns and sponsorships.
Regain and retain advertising revenue more effectively.
Advertisers want proof of performance metrics to understand their ROI for ad campaigns. Historically, this has been a challenge for broadcasters, but now, with Veritone Attribute, you can provide near real-time metrics and attribution to advertisers while streamlining workflows to recap campaigns and sponsorships more easily.
How it works.
Input
Veritone Attribute collects two inputs: the playout logs from the broadcaster and Google Analytics for the advertiser’s website to combine this data then to correlate web lift with ad campaigns.
Uncover how broadcasters worldwide use Attribute.
Prove ad campaign performance to retain and grow revenue
Attribute can help you correlate ad campaigns on your station to lift web traffic on an advertiser’s site, enabling you to validate the success of a campaign in near real-time with actionable data.
Hubbard Radio St. Louis wins a $70K renewal with Veritone Attribute
Like many station groups, Hubbard Radio St. Louis found that customers were seeking more insights in order to better evaluate their ad spend across channels. Attribute gave them a way to show clients how effective ads could be on their radio stations – building confidence and securing continued ad spend.
Get near-real-time broadcast advertising attribution metrics with powerful features
As part of our Advertising and Content Intelligence(ACI) Suite, Veritone Attribute empowers broadcasters with deeper insights and metrics for data-driven connections between ad placements and audience impact.
Live mention attribution
Detect and track live mentions and separate live and pre-recorded ads.
Period-over-period comparison
Attribute’s intuitive user interface makes selecting and comparing specific date ranges and evaluating historical data easy.
Data collection and correlation
Ingest the playout log and connect it to Google Analytics to correlate data and comprehensively understand ad performance.
Enterprise management controls
Create and control user permissions, shared groups, and organization families to provide access to only relevant parties.
Online response metrics
Ad performance charts allow users to understand data on multiple levels, including daypart, placement, creative, location, and traffic analytics. You can also track life, total visits, ad visits, new ad users, total ads, and average ad costs.
Advanced metrics
Dig deeper with period-over-period comparison to illustrate lift over a specific time span. Use traffic channel filtering to understand which internet channels consumers use to visit the site after exposure to a broadcast ad. And evaluate creative with A/B testing.
Shareable reporting
Generate ad performance reports for clients or leverage controlled sharing to provide insights to colleagues subscribed to the application.
Automated emails
Send simple invite reminder emails to ensure they’ve connected Google Analytics and reminders for users to send campaign reports to their clients.
Custom attribution timespan
Tailor the attribution timespan according to their market and audience rather than the standard 8-minute window.
It’s a great tool to get more traction with clients. We can demonstrate better results because of Attribute.