Today, Veritone announced that it has been named a “Vendor to Watch” by analyst firm Enterprise Management Associates (EMA). The firm recognizes Veritone’s Cognitive Media Platform™ (CMP) as an innovative approach to effectively extract insights from audio and video media data without human judgment or human error. The CMP is creating new areas of analysis and information sharing.
- Cognitive Media Platform –Veritone’s cloud-based platform delivers a scalable solution that analyzes private and public data using a set of cognitive engines that include audio transcription, speaker identification, tonal analysis, facial recognition, object analysis and overall audience measurement. This intelligent interrogation of media streams through a vast set of algorithms allows the CMP to provide businesses, institutions and content owners with actionable insights that were previously unavailable.
- Processing and synchronizing the world’s media – A core aspect of the CMP is its ability to process and synchronize event-based data along a timeline, providing knowledge and insight based on timing and sequencing. Veritone has introduced the concept of “aperture” – a configurable, user-defined window used to determine the relevance of data from disparate and discrete engines. The correlation of related information from different sources provides a more comprehensive understanding of both linear and non-linear events.
- Making engines smarter – Through its expansive list of media partners and customers, Veritone’s CMP processes millions of hours of data per year. This data is simultaneously used as training sets to teach the CMP to better perform tasks such as recognizing images, identifying words and detecting sentiment. Through its set of ever-growing cognitive engines and enormous amounts of data, the CMP becomes smarter, faster and more comprehensive.
Eileen Kim, VP, Product Management, Veritone, said:
“With 2.5 quintillion bytes of data being created daily, and up to 80 percent being unstructured, humans are incapable of discovering and unlocking intelligence on their own. Cognitive computing is fundamentally changing how we process and analyze the world around us. Veritone offers organizations a platform to analyze audio and video media in near-real time, enabling better decision-making, advanced business intelligence and unique monetization opportunities to create a competitive advantage. This recognition from EMA underscores the work we have done to advance cognitive computing and demonstrates the need for insight into the world’s media.”
John Myers, analyst, Enterprise Management Associates, said:
“Being able to extract meaningful data from new and existing sources of audio and video means that objective analysis can be performed on those sources to remove not only human judgment, but also human error. That’s a significant business asset. Veritone’s unique approach and architecture to the derivation of information from data sources previously considered ‘unstructured’ make it an EMA Vendor to Watch.”
Developer of the world’s first Cognitive Media Platform™ (CMP), Veritone is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Veritone Media, a division of Veritone, is a full service advertising technology company that delivers creative campaign messaging with unmatched effectiveness for advertisers, broadcasters and publishers. Visit www.veritonemedia.com for additional information.