Today, Veritone Media announced its partnership with Westwood One, America’s leading radio network, specializing in radio syndication and audio content. Veritone Media will provide Westwood One with the ability to monitor and measure in-content audio advertising units for play-by-play sports programming, including NFL Football, NCAA® March Madness®, NCAA® Football, The Masters and the PGA Championship.
Ryan Steelberg, president, Veritone Media, said: “Westwood One is one of the leading audio content syndication networks in the country, enabling advertisers to connect with 245 million people each week. This partnership will enable its team to better serve its advertisers and agencies”.
Charles Steinhauer, COO, Westwood One, said: “The audio live read commercial and personality endorsement generates stunning ROI and sales lift. Providing our clients with rapid and high quality verification of their native ad units has been a challenge. Veritone Media’s platform solves this issue; enabling our advertisers to monitor their campaigns, in near-real-time, to ensure their messages are being delivered.”
As the first of several, soon-to-be-announced major initiatives, Veritone Media will provide Westwood One with near-real-time, audience and content analytics through its cloud-based platform.
Dashboard shows audiences associated with live read ads. Veritone Media’s platform can connect audience data from sources like Nielsen to live read advertising and mentions. For example, the campaign reach and frequency of a live read campaign can be depicted.
Capture on air content and repurpose on social and digital platforms. As Veritone’s monitoring technology captures and records all content on a radio station, an entertaining morning show routine or feature can be easily retrieved and posted onto station website and social media accounts.
About Veritone Veritone developed the world’s first Cognitive Media Platform™ (CMP). The company is transforming the passive cloud into an active intelligence ecosystem for developers, businesses and content owners to collaborate and effectively leverage the insights revealed in audio and video streams. Visit us at www.veritone.com.
About Westwood One: Westwood One, the national-facing arm of Cumulus Media, offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience – with 8,200 broadcast radio stations and media partners who reach 245 million weekly listeners. The company’s portfolio features premium content with iconic, nationally syndicated media, sports and entertainment brands including the NFL, the NCAA®, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, and the Billboard Music Awards. For more information please visit www.westwoodone.com.