As ad blocking continues to proliferate across the Internet, owners of YouTube channels and advertisers alike are looking for creative solutions to build advertising and branding directly into digital video content. Today, Veritone Media announced that it is expanding its in-content native advertising solutions to YouTube. The company provides advertisers and content creators with a hosted, cloud-based platform with patented technology that makes native advertising on YouTube simple, scalable and trackable.
By providing real-time access to insights, analytics and attribution from a wide network of YouTube content, Veritone Media customers can deliver native advertising campaigns with unmatched effectiveness, and at scale.
- A more democratized environment for YouTube advertising –Veritone Media connects advertisers with YouTube content creators of all kinds and sizes – not just the top tier. Currently, the top minority of YouTube talent gets the vast majority of the advertising dollars, but only generates a small fraction of the impressions on YouTube. Veritone Media has access to content creators across 100,000-plus channels, providing a way for advertisers to easily activate the untapped impressions that reach highly targeted audiences and generate increased brand lift.
- Digital video native ad campaigns made easy – Advertisers are now able to scale their investment in branding and activation with accessible YouTube native advertising solutions that were previously not possible. The patented platform provides advertisers with powerful media insights, audience analysis and inventory pricing to enable easy and effective campaign activation. Real-time reporting and unparalleled analytics allow better campaign optimization and maximize performance.
- New revenue streams for YouTube content creators – Veritone Media enables content creators to receive increased attention and opportunities from advertisers to monetize their content through native advertising. The company works with YouTube content creators to incorporate brand integrations into their channels and guide them on effective practices, while providing them with the creative freedom to make it fit within the scope of their content. This ensures the campaigns do not compromise the creators’ content or the consumers’ experience.
Ryan Steelberg, president, Veritone Media, said:
“A recent study by Adobe and PageFair estimates that, due to ad blocking technology, the losses for websites that rely on advertising could hit $21.8 billion this year alone. This is a staggering reality for advertisers who are looking to maintain their brand and activate campaigns. We are bringing together video content creators and advertisers in a unique way that allows them to develop strategic in-content product mentions and brand integrations to reach consumers when they are online and tuned in.”