Veritone Media announced today that it has entered into an agreement with Maker Studios, the global leader in short-form video and the largest influencer network across platforms worldwide, accelerating its expansion into YouTube. Veritone Media advertisers are now able to tap creators from Maker Studios’ vast network for native ad campaigns, while providing Maker with analytics and tools for unique insights into content and performance.
Veritone Media enables easy activation of native campaigns and unprecedented campaign impact through its hosted, cloud-based platform.
- Simplifying native advertising campaigns –By providing advertisers with instant access to Maker Studios’ creator base, Veritone Media can facilitate in-content native campaigns at scale for Veritone clients, with speed, transparency and efficiency. Veritone Media’s search and discover capabilities for video, allow it to aggregate channels for the most relevant experience. While its campaign management and analysis tools simplify the activation, clearance and verification process of ad campaigns, Veritone Media provides advertisers immediate and detailed data for verification and attribution modeling.
- Providing advertisers with access to the largest content network on YouTube – Through this deal, Veritone Media can provide its advertisers with access to an expanding collection of Maker Studios content and creators, aligning them with target audiences across gaming, sports, lifestyle, entertainment and family programming and exposure to Maker Studios’ 12 billion monthly views and 800 million YouTube subscribers.
- Delivering unparalleled visibility to media content – Maker Studios will also gain exposure to Veritone Media advertisers, providing them with new opportunities to monetize content beyond the traditional pre-roll and overlay ads. Additionally, Maker can leverage Veritone Media platform tools to enable a more in-depth understanding of its content.
Jason Krebs, executive vice president and head of sales at Maker Studios, said:
“Working with Veritone Media and their vast stable of clients, we will generate more advertising and content creation opportunities for our talent. We will also gain a great deal of insight into our campaigns and content using Veritone’s audio and video analysis technology, and look forward to what is to come.”
Ryan Steelberg, president of Veritone Media, said:
“As the rise of digital video continues, our advertisers are looking for new revenue streams and opportunities beyond traditional campaigns. We are extremely pleased to announce our collaboration with Maker Studios and look forward to delivering targeted native advertising opportunities to their growing talent base.”
Developer of the world’s first Cognitive Media Platform™ (CMP), Veritone is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Veritone Media, a division of Veritone, is a full service advertising technology company that delivers creative campaign messaging with unmatched effectiveness for advertisers, broadcasters and publishers. Visit www.veritonemedia.com for additional information.