Veritone Media announced today that it has reached significant milestones in providing advertisers, broadcasters and content creators with superior planning and insights by leveraging the cloud-based Veritone Cognitive Media Platform™ (CMP). The Veritone Media platform enables engaging advertising and content campaigns to be executed more accurately and effectively than any other system on the market today. Through real-time indexing and analysis of broadcast and digital media, Veritone Media can provide automated verification, tracking and attribution of advertising campaigns to maximize the impact of marketing spend.
- We live in a “skippable” world –The world of advertising is changing – dramatically. A recent Nielsen report revealed that among 18- to 24-year-olds, live TV viewership was down by 16 percent. Media Post reports that 49 percent of VOD users and 56 percent of DVR users skip through every commercial. Consumer time and attention is rapidly shifting from live viewing to on-demand consumption, with broad-reaching implications for advertisers and broadcasters alike. By providing audience insights, premium media buying services and real-time analysis, Veritone Media’s integrated end-to-end advertising solution enables native and traditional advertising that actually reaches audiences when they are engaged.
- Native ad campaigns for on-demand viewing – Veritone Media is optimized for producing native advertising at scale across different media channels. The platform unifies audience insights and competitor advertising intelligence to provide a complete, near real-time understanding of consumer engagement. With unmatched access to media and talent across audio and video channels, advertisers are able to easily activate in-content product mentions and integrations that reach audiences when they are actually tuned in. Veritone Media services many of world’s most recognizable brands today, including the DraftKings, Uber, and DollarShave Club.
- Instant access to meta-data and analysis of audio and video content – Results from traditional reporting can take weeks. Veritone Media provides its clients with near-real time, comprehensive analytics through its hosted platform, as well as through a suite of powerful APIs. Media firms and advertisers can leverage these insights to optimize strategy and drive better content and advertising performance on the fly.
- Opening new revenue streams for broadcasters and YouTube creators – Veritone Media provides access to previously untapped revenue streams at scale, helping broadcasters and YouTube creators monetize in-show content and connect them to thousands of advertisers ready to be activated for native opportunities across all media types. Veritone Media works with many of the largest and most innovative broadcasters and YouTube Multi-Channel Networks today.
Ryan Steelberg, president, Veritone Media, said:
“The growth of on-demand consumption of content, and the tendency of consumers to skip ads, has made the use of native advertising more important than ever before. Having the cognitive tools to deliver actionable intelligence from processing thousands of hours of audio and video content using the Veritone Media Platform gives our customers a massive advantage in unleashing the power of cross-media native advertising.”
Anthony Pitts, V.P of Marketing, Draft Kings, said:
“Veritone Media has been instrumental to our incredible growth on both traditional radio and on demand media channels. This growth was achieved by leveraging Veritone Media’s passionate and smart team’s deep knowledge of the radio space. In addition, The Veritone Media platform gives us an advantage for optimizing our media buy as it enables us to monitor our campaigns in almost real time and ensure we’re delivering the right message to our audience when they are most engaged.”
Developer of the world’s first Cognitive Media Platform (CMP), Veritone is setting a new standard in the evolution of media by providing an open ecosystem for developers, businesses and content owners to collaborate and effectively monetize the insights gained by programmatic cognitive analysis of audio and video streams. Veritone Media, a division of Veritone, is a full service advertising technology company that delivers creative campaign messaging with unmatched effectiveness for advertisers, broadcasters and publishers.