Samsung is arriving a little late to the personal assistant game, but its impending Bixby AI solution may have a secret weapon to help establish a market niche: object recognition.
A press report indicates that Samsung’s Galaxy S8 smartphone debuting in March will integrate support for Bixby, according to Slash Gear. By pressing a button on the S8’s photo app, the smartphone’s camera will analyze objects within its view, including physical items. Once Bixby has identified an object, it will search for matching items on the Internet.
If the object is a product, Bixby could help a user to purchase it online.
Bixby also reportedly will be able to identify and transcribe written text using optical character recognition.
Samsung’s Bixby technology enters a personal assistant market already occupied by established competitors, including Apple’s Siri, Amazon Alexa and Google Assistant. These technologies combine AI with voice command and response, and are available on mobile devices.
However, Bixby apparently is the first of these technologies to have built-in object recognition. This provides market differentiation for the Samsung AI system. As Samsung finds more use for the object-recognition feature, it could help Bixby further distinguish itself from the competition.
Tyler Schulze is vice president, strategy & development at Veritone. He serves as general manager for developer partnerships, cognitive engine ecosystem, and media ingestion for the Veritone Artificial Intelligence Platform™ (VAIP). Learn more about our platform and join the Veritone developer ecosystem today.