A KFC concept restaurant in Beijing is using facial recognition and augmented reality technology to scan customers’ faces and determine what meal they’d like based on their gender, mood and age, according to Stuff.
The system then remembers clients’ faces, so when they return to the restaurant, their previous order appears on a display for re-ordering. The restaurant also supports mobile payment, further streamlining the order and payment process.
The system arose out of a collaboration between KFC and Chinese Internet giant Baidu. Baidu has taken an early leadership position in AI, with the company operating a lab in Silicon Valley dedicated to the technology. The company currently offers a set of AI application programming interfaces, including one for facial recognition.
The KFC restaurant is part of a rising trend businesses using AI technologies that detect consumer emotion. For example the shelfPoint dynamic shelf solution from Cloverleaf uses built-in emotional AI capabilities to detect shoppers’ mood as they view products for sale in retail outlets.
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