What if a real-estate broker could see a visual representation of any property in the United States, complete with detailed information on factors ranging from age distribution to cost of ownership? How much would that help the broker to market, price and sell the property? Just as importantly, how much would that broker pay for such insights?
With their new partnership, semantic technology and visualization company Graphiq and Pitney Bowes are betting that brokers, online portals, and web developers will pay a pretty penny for this kind of service. The companies announced that through their partnership, Graphiq will be able to present Pitney Bowes data in a visual format that utilizes Pitney Bowes’ advanced boundary shape technology to better visualize existing local data. By leveraging Pitney Bowes geospatial data, Graphiq will be able to show enhanced neighborhood data.
Graphiq said it will take Pitney Bowes data and turn it into dynamic, interactive visualizations. The company then will provide an application programming interface (API) dedicated to real estate. With the API, customers can implement fully-responsive data visualizations in their digital offerings.
“When it comes to deriving meaningful business insight, data is just half the battle,” said Dan Adams, vice president of Data Products at Pitney Bowes, in a press-release quote. “Being able to analyze that data and visualize relationships and patterns between data points is critical, especially in the real estate industry. We’re excited to partner with Graphiq and join our world-class capabilities to deliver value to U.S. customers.”
Tyler Schulze is vice president, strategy & development at Veritone. He serves as general manager for developer partnerships, cognitive engine ecosystem, and media ingestion for the Veritone platform. Learn more about our platform and join the Veritone developer ecosystem today.