Google in July announced Launchpad Studio, a new service designed to promote the activities of startups developing products with machine-learning capabilities.
Launchpad Studio is billed by Google as a hub that empowers entrepreneurs to build relevant next-generation products that incorporate AI. Services offered by Launchpad Studio include tools to help integrate AI into products. The hub also offers validation support, expert advice and access to AI experts and investors.
“Thanks in great part to the open-source movement, it’s easier than ever to build a technology company,” Google stated on its site. “However, AI & (machine-learning) innovation is still in its nascent phase and very hard to apply in the building of comprehensive solutions and scalable products. We want to make technology accessible…launchpad is more committed than ever to make new technological advances, like AI and (machine learning), universally accessible and useful to startups globally.”
The announcement of Launchpad studio is just the latest in a series of recent Google initiatives designed to promote new startups that are leveraging the company’s machine-learning technology. Most notably, Google established Gradient Ventures, a venture fund focused on investing in AI firms.
Among Google’s offerings in the AI segment is TensorFlow, a machine-learning development platform. By making TensorFLow open-source and promoting its use through various initiatives, Google is developing a talent pool acclimated to working its technology. This is helping make Google an authority in machine learning and allowing it to build a large community of experts that are accustomed to working with its solutions.
By undertaking these initiatives, Google is establishing its technology as a standard in a new generation of smart products enhanced by AI. Such products increasingly are employing features like image processing, natural speech recognition and other capabilities supported by TensorFlow.
Launchpad Studio initiates collaborations with startups by conducting a diagnostic process that determines the nature of the emerging company’s goals and challenges. The service then provides a custom set of offerings tailored to the specific needs of the startup.
The service’s applied AI integration toolkit that incorporates datasets, testing environments, rapid prototyping, simulation tools and architecture troubleshooting, according to Google. To support product validation, Launchpad Studio offers proofs of concept and pilots that fit the needs of specific industries.
Startups also can get expert advice from thought leaders in the AI and machine learning fields. Among these leaders is Google’s Peter Norvig, a director of research at the company and the author of “Artificial Intelligence: A Modern Approach,” an influential college textbook on the subject.
Stephan Cunningham is vice president, product management at Veritone. Working in concert with core internal teams including industry-specific general managers and engineering as well as directly with clients and prospects, he leads the disciplines and business processes which govern the Veritone Platform.