Just when political operatives are beginning to recover from the rigors of the 2016 campaign, the 2018 midterm election season is about to begin. As soon as Labor Day, campaigns and committees around the country will commence their efforts to retain their majorities or pick up seats in competitive districts.
History suggests the next election cycle could bring a shift in the partisan balance, with the party of the first-term president losing ground during almost every midterm election during the last century. Because of this, Republicans will be working furiously to protect their majorities. Meanwhile, Democrats will be hustling to unseat vulnerable Republican officeholders while striving to protect their own incumbents located in largely red states.
As campaigns and committees begin building budgets and making spending decisions, Veritone stands ready with the Veritone Politics platform, an accessible and easy-to-use artificial intelligence solution that provides actionable context for the massive troves of content generated during the campaign cycle.
Audio and Video Search
It’s no secret that today’s politics is awash in data—from voter files to video and audio clips. Veritone Politics reduces the manual processes of scrolling through the hundreds of video files sitting on servers. The platform can transcribe native audio and video files so they can be searched by phrase, keyword, facial recognition and object and optical character recognition.
By leveraging Veritone Politics to archive and search files, campaign staffers can find information that they forgot they had, or that they could never access efficiently before. With legacy files awaiting analysis, and new tracker videos or hearing footage accumulating daily, Veritone’s platform can automate, transcribe and search this data to ensure political campaigns get the most out of what they already have as well as new material they gather over time.
Local News Talk Radio
Radio is an important, but long neglected, aspect of campaign tracking. Thousands of local radio stations are spread out among the various US states, counties and legislative districts. Many of these stations broadcast talk-radio programming throughout the day, with local hosts and influencers discussing candidates and issues.
Veritone’s proprietary radio tracking system can alert campaigns within minutes after hosts, constituents or elected officials mention a specific person or issue on the radio. Rather than wasting time hunting for audio clips, the Veritone system allows campaigns to create Watchlists of names, subjects and stations to ensure they know what’s happening nearly in real time.
This information can help candidates and spokespeople prepare for local radio interviews by identifying issues that might be of interest to specific broadcasters and their audiences.
YouTube has become the forum where most campaigns and committees post videos, ads and other content they want to make public. Given how much content is posted to YouTube, it can be extremely difficult for staffers to track down the information they’re seeking.
Veritone Politics can track the YouTube channels campaigns are interested in, capturing both the link and the native video and transcribing it automatically–saving time from start to finish.
Furthermore, podcasts have become a major channel that campaigns, candidates and influencers use to communicate with their audiences. A decade ago, podcasting was a relatively limited outlet. Today, many influencers, such as former presidential advisor David Axelrod, host their own podcasts to discuss issues of the day.
Reporters and media outlets have also begun using podcasts as a way of presenting new and interesting content that goes beyond short newspaper articles or three-minute television hits. Veritone’s capability to track who is saying what on the hundreds of political podcasts is a capability that other companies can’t match.
Edit Transcripts and Video Simultaneously
Far too much valuable staff time is spent editing transcripts and video files to ensure they match each other. Veritone Politics’ platform allows campaigns to save time, money and energy by editing the transcript and the video clips simultaneously.
Staff members can save time by selecting just the specific few sentences that they need to share or capture. The Veritone video player then syncs that information immediately. This is a game-changing advance, taking the endless hours of video content owned by political operations and turning it into useful and manageable insights.
Veritone’s tools also allow political organizations to reduce the number of different systems or vendors they need to conduct transcription. This saves the time, money and headaches involved with coordinating data across various platforms.
At Veritone, we know campaigns don’t have weekends; they’re seven-day-a-week operations. Whenever campaigns need help, Veritone Politics is ready with whatever support is needed. Whether it’s hosting a weekly tip session to keep staffers up to date with the latest tools, or training a new hire to use the platform, Veritone is your company’s partner through every stage of the election cycle.
Each election produces more data than the last, However, the development of tools needed to manage all that information hasn’t kept pace with the rising tide of data. The Veritone Politics platform solves audio and video management issues and helps campaigns track both candidates and opponents all in one easy-to-use system at a competitive price. Smarter, faster, better and cheaper: Veritone is ready to help you win in 2018.
Kristy McKnight is the general manager for Veritone Politics. She is a passionate product strategy executive who merges vision, tactics and resources, while remaining singularly focused on delighting customers.