In a development that has greatly helped advertisers track mentions of their products by radio and television hosts, Facebook recently added automatic subtitling for video content, as reported by Tech Crunch.
The Facebook technology reflects major developments in both social media video and transcription technology. Over the last few years, massive amounts of audio and video content have been produced by broadcasting companies and individuals using YouTube, Facebook Live, Twitter and other social media channels. At the same time, there have been significant strides in transcription AI techniques for various languages, dialects and accents.
Such techniques are replacing manual transcription of audio and video content. In fact, with the Veritone Platform media professionals are able to ingest, transcribe, index, search, and extend their valuable content.
In the past, human transcription offered major benefits, such as allowing foreign audiences to enjoy and appreciate overseas entertainment. Today, machine-based transcription technologies are opening new business opportunities for advertisers and others who can benefit from access to textual information derived from online video and audio content.
Ryan Steelberg is president of Veritone and Veritone One. Considered one of the foremost experts in digital and online advertising, he has 20 years of executive management experience in technology, marketing, business development and sales. He also leads Veritone Media, the only comprehensive, technology solution enabling industry professionals with the real-time intelligence and impactful applications essential to remain competitive now and in the future.