06.16.21

Why Remote Content Collaboration Is Here to Stay and How You Can Adapt

Learn how to efficiently produce content remotely in a post-pandemic world

Summary:

  • Skyrocketing content consumption during the pandemic forced media companies to adapt by producing new content remotely
  • Coming out of the pandemic, remote work is here to stay, making it all the more imperative to have the infrastructure in place for remote content collaboration
  • To make content collaboration frictionless in this new world, you need to consolidate your content with a single, accessible cloud solution

 


 

Companies last year were forced to transform how their teams communicate and work together on content. While some are itching to get their teams back into offices, one thing is for sure. Tools that enable collaboration from anywhere and everywhere reduce the risk of disruption during times of uncertainty—especially when it comes to producing content.

How the pandemic affected content production

As people were pushed to work from home, production in most cases came to a screeching halt. But with the lockdowns came a skyrocketing demand for new content. Online content consumption alone doubled in 2020. To meet this new demand, everyone had to scramble to figure out how to produce content in this new environment.

Teams quickly turned to storing and working in cloud environments, despite concerns they had around security, accessibility, and transmission bandwidth. Moving to this new way of creating content revealed new challenges. According to a recent survey by Statista, which had respondents rank their biggest challenges working remotely, team communication and collaboration was the second greatest hurdle workers faced.

Two things will hold true for 2021. Firstly, the demand or content will remain high. In fact, media consumption is still growing, slated to reach heights it has never reached before. And secondly, remote work, whether that’s fully remote or a  hybrid model, isn’t going anywhere.

Guaranteeing efficient content collaboration with remote workers

Whether your work with contractors or have parts of your team working from their home office, effective collaboration, especially with content, must become a staple of day-to-day operations. While some company cultures have historically had an adverse perspective towards remote work, the shift in this thinking has already begun.

Many HR departments are expressing the benefits of looking at remote workers because it opens the talent pool even wider. When asked, 77% of a pool of 350 corporate executives agreed that they were looking at a hybrid approach, with some employees working in the office and others working from home. And this movement towards remote work isn’t going to slow. It’s expected that by 2028, 73% of all departments are expected to have remote workers.

Having a media asset management tool helps streamline collaboration

Working with a variety of content, from documents and images to audio and video assets, always involves multiple groups. Often, teams work with this content in disparate locations, having to constantly send it back and forth between each other. But when you don’t have the benefit of walking over to someone’s desk and tapping them on the shoulder, you need to consolidate this content in one location.

Deploying a media asset management cloud solution offers greater accessibility, both for internal teams as well as any partners you may be working with on a project. With modern security features, as well as the ability to share only the content you want to give teams access to, you can work without having to take extra measures to protect your content.

It’s not always easy to consolidate content when you have other applications in the production workflow. That’s why integrations are crucial to streamlining content collaboration, sharing, and distribution. We’ll discuss this in greater detail in the next blog.

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Additional Reading

What is Media Asset Management (MAM) And How is it Different?